Eric G.
Marketing Specialist
- Role
- Email Marketing Operations Specialist at Thrive Pet Healthcare
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Eric G.
Marketing & Sales Professional with 5+ years experience in implementing Marketing email campaigns to a target audience using analytics brought by the marketing and sales team to bring on new prospects and clients. Possess a B.A. in Marketing with a concentration in sales.
Experience
Email Marketing Operations Specialist
Nov 2021 — Present · Austin, TX, US
Perform day-to-day CRM marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns • Ensure that program engagement KPI’s are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda • Oversee Email Automation program using Customer Relationship Management tools such as Microsoft…
Education
Texas State University
Bachelor of Business Administration (BBA), Marketing
2012 — 2016
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