Eric Frankel
- Role
- CEO and Co-founder at Adgreetz
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Eric Frankel
Eric Frankel is an innovative business leader with a proven track record in both…
Experience
CEO and Co-founder
Feb 2010 — Present
Eric Frankel is an innovative business leader with a proven track record in both traditional media and new-and-emerging technologies. A multi-faceted business builder and senior industry executive, his expertise include: content creation, talent development, acquisitions, programming, product development, sales and marketing for the video-on-demand, pay-TV, basic cable, network TV and online markets. He is the CEO and founder of AdGreetz, the industry’s leading video personalization ad-tech/martech platform that is disrupting the $768B advertising marketplace by empowering brands, agencies and ad platforms worldwide to build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying hundreds, thousands (or even millions) of smart, hyper-personalized, data-driven, video and display ads and messages (versus a generic, much less-activating version) on 26 channels (including TV), optimized by AI/machine learning in real time. AdGreetz’ investors include Frankel, Dick Cook (former chairman, Disney), Joe Roth (former chairman, Disney, Fox, Revolution Studios), Jeff Sagansky (former president, CBS, TriStar Pictures), Skip Brittenham (lawyer for Oprah, Steve Jobs, Larry Ellison, Harrison Ford), Michael Fuchs (former chairman, HBO), Bruce Rauner (former Illinois governor). AdGreetz’ wide array of clients include: Amazon, Google, Universal Pictures, BMW, West Elm, Toyota, Kraft-Heinz, ABC, Intel, Fidelity Investments, Lenovo, Intel, Walmart, Coca-Cola, IWG, Flipkart, LG, VCA, P&G and many more. Forrester calls AdGreetz “An Emerging Technology For CMOs To Watch.” Prior to AdGreetz, Frankel spent over two decades at Warner Bros. and was President of Warner Bros. Domestic Cable Distribution During Frankel\'s presidency, WBDCD licensed over $5B of programming, generating revenue 20-120% higher than the competition. His division won more than a dozen Promax Awards.
Education
Syracuse University - S.I. Newhouse School of Public Communications
B.S., Communications
Syracuse University
BS, Television-Radio
1976 — 1980
Skills
- Web Video
- Brand Development
- Advertising
- Broadcast
- Content Development
- Film
- Marketing Strategy
- Online Advertising
- Video
- Digital Media
- Interactive Marketing
- E-Commerce
- Feature Films
- Hd Video
- Saas
- Viral Marketing
- Sponsorship
- Public Relations
- Television
- Email Marketing
- New Media
- Film Production
- Media Relations
- Start-Ups
- Marketing
- Mobile Marketing
- Social Networking
- Strategic Partnerships
- Entrepreneurship
- Media Production
- Social Media Marketing
- Online Marketing
- Content Strategy
- Copywriting
- Mobile Devices
- Entertainment
- Social Media
- Blogging
- Strategy
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