Eric Ewald

About Eric Ewald

I build, lead, and scale analytics teams that turn data into business impact. Over the past 12 years, I\'ve stood up analytics functions from scratch, built high-performing teams, and embedded measurement into how organizations make decisions.My approach combines strategic vision with hands-on leadership. I partner with executives to define what matters, build the teams and infrastructure to measure it, and create a culture of accountability and experimentation that drives results.

Experience

1. Director of Growth Analytics

   Twin Health

   Feb 2025 — Present

   I lead the growth analytics function, overseeing a cross-functional team of analysts, a solutions architect, and a full-stack developer. My team owns end-to-end analytics across the marketing funnel—from MarTech stack strategy and marketing performance measurement to BI, data products, experimentation infrastructure, and AI enablement. We\'re the connective tissue between marketing, engineering, and product, ensuring every channel, platform, and campaign is measurable, optimized, and tied to business outcomes.

Education

• Rutgers Business School

  Bachelor of Applied Science (BASc), Finance, General

  2007 — 2010

Skills

• Strategic Planning
• Leadership
• Power Bi
• Microsoft Powerpoint
• Microsoft Teams
• Merchandising
• Social Networking
• Forecasting
• Search Engine Optimization (SEO)
• Microsoft Power Bi
• E-Commerce
• Google Analytics
• Liasoning
• Marketing Strategy
• Marketing
• Team Leadership
• Digital Marketing
• Microsoft Sharepoint
• Google Adwords
• Access
• Customer Service
• Retail
• Adobe Analytics
• Financial Reporting & Analysis
• Data Analysis
• Social Media
• Social Media Marketing
• Microsoft Excel
• Microsoft Office
• Sales
• Online Marketing
• Management