Eric Doubler

About Eric Doubler

I’m a results-driven marketing leader who thrives at the intersection of strategy, analytics, and storytelling. With more than a decade in P&C insurance and financial services, I’ve built and led teams that drive measurable growth, elevate customer experiences, and strengthen trusted national brands.As Director of Marketing for Progressive’s Recreational Lines, I lead strategy and execution across boat, motorcycle, and RV products—delivering acquisition, retention, and brand differentiation in competitive markets. I work closely with analytics, product, and creative partners to turn insights into loyalty and marketing performance into long-term profitability.Before joining Progressive, I held leadership roles at PNC Financial Services and National City Bank, where I managed large-scale marketing and process improvement programs that enhanced both customer engagement and operational efficiency. My Lean Six Sigma Master Black Belt background ensures every initiative balances creativity with discipline and measurable ROI.I lead with clarity, accountability, and collaboration—building teams that innovate with purpose and execute with precision. Whether scaling customer acquisition funnels or mentoring emerging leaders, my focus remains the same: connect strategy to execution and empower people to succeed.

Experience

1. Director Marketing - Recreational Lines Online Direct Acquisition

   Progressive Insurance

   Sep 2016 — Present · Cleveland/Akron, OH, US

   Manage direct-to-consumer acquisition for Progressive\'s recreational vehicle insurance products - boat, motorcycle, ATV, and RV. Responsible for generating efficient demand through marketing in mass media (TV, Print, Radio, OTT), digital media, direct marketing, sponsorships, experiential activations and brand partnerships. Oversee efficient increase of 100%+ in media spend, leading to 40%+ increase in volume, 60+% increase in sales.Responsible for and manage the end-to-end online quote and buy experience, including system enhancements/optimizations. Responsible for 25% increase in customer conversion, 20% increase in funnel performance.

Education

• Weatherhead School of Management at Case Western Reserve University

  MBA, Finance

  2004 — 2007

• Purdue University

  B.S., Chemical Engineering

  1993 — 1997

• Weatherhead School of Management at Case Western Reserve University

  Master of Business Administration - MBA

• Purdue University

  Bachelor of Science - BS, Chemical Engineering