Eric Christianson
CEO and Board Member at Nutrient Survival
- Role
- Chief Executive Officer and Board of Directors at Nutrient Survival
- Location
- Reno, NV, US
- LinkedIn followers
- 500 followers
About Eric Christianson
Experienced CEO with track record building strong businesses, creating purpose-driven brands, and leading winning teams in Fortune 500 and PE-backed consumer businesses. Currently CEO of Nutrient Survival, a nutrient based food company serving emergency, everyday and functional nutrition consumers, backed by private equity. Successful career bringing strategic leadership and operational excellence, delivering consistently extraordinary revenue, profit, and share results for CPG Fortune 500 and Private Equity, including Procter & Gamble, Campbell Soup, Perdue Farms, Westwind Investors and U.S. Army. Broad experience in established, growth, and startup businesses, competing in retail, foodservice, contract and ecommerce.In current role as CEO•Led company turnaround, financial discipline, rebuilt team and culture, created new brands and products, and drove operational efficiency. Delivered consecutive years of revenue growth with reduced member capital. Quickly crafted strategic plan and launched new business in challenging operating environment. Took from new concept to multi-million business via differentiated positioning, brand activation, product innovation, and customer nurturing, enabled by operational improvement. Restructured, defined purpose, instilled values in performance driven team. •Defined go-to-market strategy and led successful launch across e-commerce channels: direct to consumer, affiliates, Amazon, and Retail (Walmart, Costco). With no prior sales, quickly went to market, applied learnings, and established profitable revenue with gross margin 40%+.•Created differentiated, compelling Brand positioning, voice, and visual identity. Introduced with breakthrough advertising campaign in print, video, digital, social media.•Rallied strategic partnerships and publicity including national interviews with FOX News, CNBC, and countless mega-influencer podcasts. •Crafted strategic framework to expand markets and guide product innovation. Introduced new categories - Basics, Immunity, Daily Packs, Kits - shifting to higher frequency, higher profit mix.•Expanded success with a new BrainCare brand to new consumer segment seeking functional nutrition. Defined go-to-market strategy, positioning, innovation, and operational plan for star-product, Omega 3 Bar. In one-year, secured distribution in 5 KeHE DC’s and hundreds of stores. Awarded 2025 Expo West NEXTY Awards Finalist for best functional food product.•Championed investment to scale core operation, headcount growth, ERP implementation, and operational process improvements.
Experience
Chief Executive Officer and Board of Directors
Jun 2020 — Present · Reno, NV, US
Created new company, rebuilt winning team and culture, and brought financial discipline for private equity investor. Quickly crafted strategic business plan and launched in market during height of pandemic. Delivered +125% 5-yr CAGR growth w high return on marketing. In 12-months, took from zero to multi-million revenue via market discovery, differentiated positioning, brand activation, product innovation, and customer nurturing. Overhauled staff, instilled winning, results driven team- Defined go-to-market strategy and led successful launch across channels: e-commerce, direct to consumer, affiliate, dropship, and Amazon- Created differentiated, compelling Brand essence, voice and messaging, and visual identity. Introduced with breakthrough advertising campaign in print, video, digital, social media. Rallied strategic partnerships for significant inclusion 75MM reach in organic presence Created differentiated, compelling Brand positioning, voice, and visual identity. Introduced with breakthrough advertising campaign in print, video, digital, social media. Personally rallied strategic partnerships and publicity for significant inclusion of 75MM earned organic impressions including national appearances with FOX News, CNBC, and countless mega-influencer podcasts. Overhauled website, coordinated marketing drove 4x inflection in sessions, conversion, and $5+ ROAS- Crafted strategic framework to expand markets and guide product innovation. Introduced new categories – Fruits & Vegetables, Basics, Immunity, Daily Packs, Kits - shifting to higher frequency, higher profit mix- Achieved commercial success with new brand to new consumer, BrainCare. Defined go-to-market strategy, positioning, innovation, and operational plan for star-product, Omega 3 Bar. Co-authored and published book, “Eat to Think.” In one-year, secured 5 KeHE DC’s and hundreds of stores. Awarded 2025 Expo West NEXTY Awards Finalist for best functional food product.
Education
United States Military Academy at West Point
Bachelor of Science (BS), Economics
1987 — 1991
Xavier University
Master of Business Administration - MBA
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