Eric Carlson
Senior Vice President Business Development and Marketing at GPW & Associates
- Role
- Senior Vice President, Business Development and Marketing at Gpw And Associates, Inc
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Eric Carlson
Overview: Proven success in business development, managing large teams, driving revenue growth and building national brands. Extensive experience in building strategic plans and driving results with National and SMB partners. Specialties: C-Level Engagement, Captive Insurance, Financial Services, Payments, Retail Sales Management, Retail Product Development and Marketing, Channel ManagementSegments Managed: National and SMB PartnersBusiness Units: Finance, Imaging and Printing, Computing, Consumables, Small AppliancesCustomers/Channels Managed: Club, Mass, CE, Department Store, DIY, TVU.S. and International Business Development
Experience
Senior Vice President, Business Development and Marketing
Aug 2022 — Present · Phoenix, AZ, US
Serve as the Senior Vice President of Business Development and Marketing at GPW and Associates (GPW), driving strategic growth initiatives across GPW’s Captive Advisory and Service Contract Reinsurance segments. Since joining GPW in August 2022, spearheaded the acceleration of market expansion, deepening broker relationships, and delivering innovative risk management solutions to both existing and new clients.Bring a diverse background in sales leadership and channel development, having held key roles at Progressive Leasing, Dyson, Seagate Technology, Kodak, and Hewlett-Packard. His expertise in building high-performing teams and executing growth-focused go-to-market strategies aligns directly with GPW’s mission to lead in Captive and Reinsurance solutions.He holds a BBA in Information Systems from the University of Texas at Austin and an MBA from the University of Texas at Arlington.
Education
The University of Texas at Austin
BBA, Business Administration and Management, General
The University of Texas at Arlington
Master of Business Administration (MBA)
Skills
- Sales Process
- Channel Partners
- Sales
- Key Account Management
- Strategic Planning
- Management
- Training
- Product Marketing
- Business Planning
- P&L Management
- Competitive Analysis
- Selling
- Creative Direction
- Leadership
- Go-to-Market Strategy
- Retail
- B2b
- Creative Problem Solving
- Sales Operations
- Multi-Channel Marketing
- Cross-Functional Team Leadership
- Channel
- Product Management
- Direct Sales
- Strategic Selling
- Strategic Partnerships
- Team Leadership
- Strategy
- Account Management
- B2b Marketing
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