Eric Arcacha

About Eric Arcacha

In 2016, I established Chart+Foster Co. with a clear mission:• Integrated approach blending business strategy, storytelling, communications, and marketing strategy.• Transforming regional brands into national and international changemakers.• Shifting the focus to IP differentiation and marketing differentiation.• Our team comprises entrepreneurial design thinkers, writers, business strategists, and researchers.• Creation and implementation of our unique 4X Foster Methodology.• Venture partnerships with us have seen an average of 800%+ ROI.• Regular client engagements yield a 200%+ ROI on average.For over 21 years, I\'ve been:• Delivering innovative solutions to build brand value and increase ROI.• Serving as a creative director at Earthbound Brands and Popkitchen Co, learning from the best in the industry.• Acting as a valuable partner in marketing strategy, brand building, and business strategy.• Working with world-class companies like- Time Inc - Meredith Group - Honda and Ford Motors - Dupont - Mass Mutual - Biogen Idec - Isaac Mizrahi - AOL - McGraw Hill - MIT - Syfy Network - Viacom - NBC

Experience

1. Founder and CEO at Chart Foster Co

   Chart Foster Co

   Jun 2016 — Present · Providence, RI, US

   Chart+Foster Co is is a business and brand consultancy. We are driven to build and cultivate enduring brands that serve our clients in the short and long term. We help brands go from regional players to national and international changemakers, from IP differentiation to marketing differentiation. Our entrepreneurial team of design thinkers, writers, and researchers and growth experts support you through our 4X Foster Methodology.Leadership and Business- Development of proprietary brand strategy and business modeling framework- Averaging an 800%+ ROI for our venture partnerships- Average 200%+ ROI for clients through brand engagements- Acted as product owner on CPG start-ups and brand extensions- Created a culture of consistency & accountability- Developed user-centered designs that created impact & results- Helped clients increase in sales, and ROI- Created time saving strategies for clients and internal teams- Marketing Strategy Partner.Our 4X Foster Method has helped clients achieve the following- Increased sales volume- Manage internal and client marketing budgets- Client retention- Efficiency increases- Process improvements- Time saved.

Education

• Maryland Institute College of Art

  Bachelors Degree, Bachelor of Fine Arts (BFA)

Skills

• Creative Direction
• Concept Development
• Art Direction
• Graphic Design
• Branding & Identity
• Adobe Creative Suite
• Illustrator
• Interaction Design
• Logo Design
• Advertising
• Brochures
• Illustration
• Visual Communication
• Indesign
• Brand Development
• Photoshop
• Digital Illustration
• Corporate Branding
• Layout
• Packaging
• Corporate Identity
• Posters
• Typography
• Mac
• Book Design
• Vector Illustration
• Screen Printing
• Catalogs
• Image Manipulation
• Experience Design
• Graphics
• Collateral
• Sketching
• Flash
• Motion Graphics
• Creative Strategy
• Flash Animation
• Web Design
• Entrepreneurship
• Social Media