Eric Anderson

About Eric Anderson

I have been in the powersports industry over 35 years including the MIC and MSF and being VP Intersport Fashions West for 18 years developing and selling Hein Gericke, FIRSTGEAR and private label apparel collections for Harley-Davidson, Yamaha, Honda, Kawasaki, Suzuki, Polaris, Arctic Cat and more. In 2005 I co-founded a project developing, marketing and selling a new line of helmets and specialty riding gear under the name Scorpion (Sports, Inc.) located in Lake Forest, CA. In 2009 I founded my own services and training business, VROOM Network. In 2010 I became VP Sales and Marketing for the Motorsport Aftermarket Group (MAG) and have been instrumental in building an apparel team for Roland Sands and their online training facility called PowersportsU.com. My own business continues to grow consulting work afor Johnson Controls, Baja Designs, Gibbs Quadski Amphibians, Ace Cafe USA and most recently launching ROXOR Offroad for Mahindra Automotive North America. My \"Confessions of a Customer (tm)\" column writing continues with Dealernews magazine which I helped revive in 2018. Specialties: e-learning, curriculum/course development, apparel product development, powersports marketing, start-ups, sales and brand development, product and brand training, online e-learning, helmet and apparel design/development/distribution, digital marketing, social media planning, marketing programs and planning.

Experience

1. President, Founder

   Vroom Network

   Nov 2011 — Present

   Eric Anderson\'s VROOM Network is a scalable group of independent contractors specializing in the powersports industry. Start-ups, brand building, sales training, marketing strategies, interactive e-learning, brand building, public relations, competitive analysis, apparel development, team building and channel management are a few of their services. Clients include Mahindra ROXOR, American Honda, Arctic Cat, Bell Helmets, Johnson Controls, Gibbs Quadski Amphibians, Ace Cafe USA, Baja Designs, Fusar Helmet Technologies, NuViz, BRP, EFG Companies, MotorFist, MotoTV and progressive dealerships nationwide.

Education

• UC Santa Barbara

  Biological Sciences & Coaching

  1975 — 1976

• UC Santa Barbara

  BS & Education Degree, Biological Sciences & Education Degree

  1974 — 1976

Skills

• Online Marketing
• Strategic Planning
• B2b
• Helmet Development
• Motorsports
• Trade Shows
• Negotiation
• Marketing Management
• Competitive Analysis
• Selling
• Start-Ups
• Email Marketing
• Motorcycle
• Advertising
• Online Advertising
• Mobile Marketing
• E-Commerce
• Team Building
• Managing Distribution Channels
• Product Development
• Social Media
• Business Planning
• Salesforce Training
• Leadership
• Advertising Management
• Product Marketing
• Merchandising
• Social Media Marketing
• Strategic Partnerships
• Market Planning
• Brand Development
• Sales Operations
• Brand Management
• Marketing Strategy
• Training
• New Business Development
• Sales Management
• Marketing Communications
• Technical Riding Apparel
• Marketing