Eric G.
Marketing Leader | Driving B2B Growth Through Integrated Campaigns, Demand Generation & Brand Strategy | Tech & IT Services
- Role
- Marketing Manager at Synergy IT Solutions
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Eric G.
I’m a B2B marketing strategist with nearly two decades of experience leading campaigns that connect technology solutions to measurable business outcomes. I specialize in crafting clear, compelling stories from complex IT and cybersecurity offerings that drive engagement, pipeline, and growth. Currently, I spearhead marketing at Synergy IT Solutions, where I partner with sales, service, and technical leaders to build integrated go-to-market programs for Modern Work, Cybersecurity, and IT Managed Services. My focus areas include demand generation, campaign strategy, sales enablement, and brand development. I’m passionate about building scalable marketing systems, empowering teams with data-driven insights, and ensuring that every program, from webinars to thought leadership initiatives, drives real business impact. Core Skills: Campaign Strategy · Demand Generation · ABM · Marketing Automation · GTM Planning · SEO · Events · Salesforce · HubSpot
Experience
Marketing Manager
Jul 2022 — Present · Buffalo, NY, US
Lead marketing strategy for Modern Work and IT Managed Services, aligning sales enablement and demand generation initiatives with company growth goals.Built go-to-market campaigns for Microsoft Power Platform, SharePoint, and Compliance-as-a-Service, driving qualified leads and brand awareness in key verticals.Managed content, events, and paid campaigns to strengthen Synergy’s thought leadership in cybersecurity and IT strategy.Partner cross-functionally with sales, operations, and product teams to refine value messaging and accelerate deal cycles.
Education
Johnson and Wales University
B.S. Marketing Communications
2004 — 2006
Skills
- Customer Relations
- Trade Shows
- Public Relations
- Newsletters
- Writing
- Event Planning
- Website Development
- Graphic Design
- Marketing Communications
- Press Releases
- Microsoft Office
- Media Relations
- Sponsorship
- Illustrator
- Advertising
- Indesign
- Product Marketing
- Event Marketing
- Digital Marketing
- Marketing
- Media Planning
- Event Management
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