Eric Reed

About Eric Reed

I’m the Founder of Northside Consulting, a marketing advisory firm focused on helping…

Experience

1. Senior Account Executive

   Clear Channel Outdoor

   Oct 2005 — Present · Philadelphia, PA, US

   Drive full-cycle sales and client management across 80–100 accounts annually, from prospecting and negotiation to campaign execution, performance tracking, and renewal. Deliver customized advertising solutions that maximize ROI, elevate brand visibility, and strengthen long-term client partnerships.• Negotiate and close high-value contracts with local and national clients, executing strategic out-of-home campaigns that increase market share and deliver measurable brand impact.• Manage multimillion-dollar account portfolios, consistently hit and exceed sales quotas and retention goals through consultative selling and data-driven recommendations.• Develop tailored marketing proposals aligned with client objectives, budgets, and KPIs, resulting in scalable campaigns that drove engagement and growth.• Mentor and coach local colleagues while partnering with sales teams across 40+ markets, sharing best practices that improve win rates, enhance client retention, and accelerate revenue growth.• Cultivate and expand long-term client relationships, achieving high retention rates and repeat business through exceptional service and results-oriented solutions.• Monitor market trends and competitive insights to proactively recommend innovative strategies that keep clients ahead in dynamic advertising landscapes.

Education

• University of Phoenix

  BS Communication

Skills

• Sharepoint
• Computer Forensics
• Document Management
• Truecrypt
• Access
• Outlook
• Law
• Iconect
• Litigation
• Project Management
• Litigation Support
• Relativity
• Robocopy
• Introspect
• Document Review
• Microsoft Office
• Legal Assistance
• Iconvert
• Visio
• Consulting
• Microsoft Access
• Ipro
• Microsoft Outlook
• Edrms
• Databases
• Textpad