Erdem Taflanoglu
Senior Performance Marketing @Memorial Healthcare Group
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WORK HISTORY
Senior Performance Marketing @Memorial Healthcare Group
Building the digital growth infrastructure for one of Turkey\'s leading healthcare networks from the ground up.→ Audited and eliminated 40+ legacy tags to resolve Core Web Vitals issues (INP/LCP), significantly reducing technical debt→ Implemented Server-Side Tracking (Meta CAPI & TikTok API), recovering 20% of conversion data lost to iOS/privacy restrictions and achieving 100% event normalization→ Engineered a Looker Studio \"Decision Cockpit\" automating real-time ROAS, MER, and CAC reporting for C-level stakeholders→ Leading channel scaling across Google Ads (PMax), Meta (ASC), and programmatic, aligned to patient acquisition and brand objectives
EDUCATION
Özyeğin University
Bachelor of Applied Science - BASc
Nurettin Teksas
İlköğretim Okulu
ABOUT ERDEM TAFLANOGLU
Help growth-stage companies and marketing teams build the infrastructure behind scalable, data-driven performance — not just run campaigns, but architect the full system.
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