Erav Patel
Programmatic Video Marketing Leader | Strategic Publisher Partnerships | Revenue Growth Expert | Ad Tech Specialist
- Role
- Head of Marketing & Growth at Adsolut Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Erav Patel
As a seasoned professional, I bring 9 years of professional experience to the table…
Experience
Head of Marketing & Growth
Jul 2019 — Present · Mumbai, IN
Led the formulation and implementation of cutting-edge video marketing strategies that elevated customer engagement and propelled revenue growth.• Managed and supervised the execution of programmatic video advertisements across diverse platforms, including Web, App, Connected TV (CTV), and Over-the-Top (OTT) services.• Strategized and fortified global publisher relationships to forge robust partnerships in critical regions such as India, APAC, and MENA.• Established strategic alliances with over 100 publishers, including prominent entities like Dailymotion, Truecaller, Rev Media Group, Star Media Group, Suara, Manorama Online, Sharechat, Mynet, ABP News, Vnexpress, and iQIYI.• Drove the generation of annual revenues between $2-4 million through targeted strategic revenue initiatives.• Led the recruitment, training, and mentoring of programmatic marketing teams to maximise their performance and potential.• Employed programmatic platforms to implement sophisticated video ad formats such as in-stream, out-stream, and interstitial ads, optimising their performance through detailed analytics.• Harnessed expertise in cutting-edge video ad technology, including programmatic video ad exchanges and servers, to boost client revenue.• Propelled publisher revenue increases through precise video monetization strategies like ad breaks, pre-roll ads, and mid-roll ads.• Conducted thorough analyses of video ad performance data to identify trends and areas for improvement, providing strategic insights for campaign optimisation.• Oversaw and optimised video ad campaigns across various geographic regions and languages, maintaining consistent quality and performance.• Effectively managed programmatic video budgets, monitoring expenditures to ensure efficient resource allocation that met business goals.• Developed and maintained lasting relationships with clients and publishers, leveraging these partnerships to accelerate revenue growth and secure superior results.
Education
University of Mumbai
Bachelor of Management Studies
2015
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