Erantzeri Corona

Vice President, Digital Marketing & eCommerce at Viking Cruises

Role
VP Digital Marketing & Ecommerce at Viking
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Erantzeri Corona

Seasoned professional in Digital (Paid/Earned/Owned, Email, CRM, Web and Mobile Apps) with a strong data-driven analytical approach to problem definition and solution(s). Professional experience built on a college-based foundation of statistics, probability, and econometrics, with years in Finance (fixed income, wealth management), coupled with software programming and product design/development skills. 20+ years of team leadership experience in a myriad of situations (built, rebuilt, takeover teams) across Finance, Tech, and Marketing. Experience working in Fortune 100 (GS, C) as well as startups (Hulu, MoviePass, Pricegrabber). LiveRamp\'s and Smartly.io\'s Client Advisory Board member. Extensive knowledge of marketing tech stacks (CRM, DSPs, SSPs, CDPs, CMS, etc.). Hobbyist Data Scientist skilled at data wrangling and analysis using tools like Python, Pandas/Numpy, SQL, Tableau, Snowflake, Tealium. Mentor via Stoked and Ceresa organizations. Specialties: Management, Digital Marketing, Email Marketing, Lifecycle Marketing, Database Marketing, Customer Activation, Subscriptions, Customer Retention, Card-Not-Present Payments, Customer Segmentation, CLTV, CRM/CLM, Project Management, Business Intelligence, Business Development, Sales, Software Development, Financial Analysis, Contract Negotiations.

Experience

  1. VP Digital Marketing & Ecommerce

    Viking

    Feb 2017 — Present · Los Angeles, CA, US

    Design and implement customer-centric digital marketing and eCommerce, leading Digital Marketing, Digital Product Management, and Digital Product Development teams.

Education

  • UCLA

    B.A., Economics - Business/Managerial Economics, Finance, and Accounting

  • California State Polytechnic University-Pomona

    B.S., Electrical and Computer Engineering (NOT EARNED)

  • Stanford University Graduate School of Business

    MBA, Finance, Entrepreneurship, Strategy

Skills

  • Leadership
  • Venture Capital
  • User Interface Design
  • Market Research
  • Marketing
  • Financial Analysis
  • Photoshop
  • Management
  • Email Marketing
  • Graphic Design
  • Corporate Development
  • Mergers
  • Start-Ups
  • Business Development
  • Digital Marketing
  • Software Development
  • Analytics
  • Git
  • Mobile Applications
  • Ruby on Rails
  • Business Intelligence
  • Mergers & Acquisitions
  • Mobile Devices
  • Financial Modeling
  • Entrepreneurship
  • E-Commerce
  • Cross-Functional Team Leadership
  • Strategic Partnerships

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