Eram Fatima

About Eram Fatima

With over 8 years of experience in driving product growth, business strategy, and marketing across some of the most innovative brands in BFSI, Fintech, OTT entertainment, Real Money Gaming and E-commerce, I am passionate about building impactful product experience that resonates with users and drives long-term business success.I have a proven track record of leading high-performance teams and launching game-changing products across diverse industries. From shaping business and product strategies at Citibank as one of the youngest candidates at Citi’s prestigious Leadership Development Program to driving 0-1 growth for lending business at NAVI Technologies, I have consistently delivered results that scale and transform businesses.My expertise spans across- Product Growth: Leading end-to-end product growth, from ideation to go-to-market strategies, with a strong focus on user engagement and retention- Marketing & User Acquisition: Building customer-centric marketing campaigns that align with business objectives and engage users across digital platforms- Cross-functional Leadership: Collaborating across product, engineering, design, and marketing teams to drive growth at scale in dynamic, fast-paced environments.I have also had the privilege of leading product growth and marketing for industry-leading platforms such as Wynk Music and Xstream Play OTT at Airtel, growing the product ecosystem at Junglee Games in the skill based gaming space, and more recently, leading product marketing for 3rd-party channel partnerships for Amazon Prime. At each step, I have leveraged my deep understanding of consumer behavior and market dynamics to help companies thrive in competitive markets.Currently, I am focused on driving Amazon Prime\'s strategic partnerships and growing the brand\'s presence across diverse digital channels on 3rd party platforms. I’m always eager to connect with like-minded professionals to exchange insights, collaborate on innovative projects, and build the next wave of growth.Feel free to reach out to discuss how we can create lasting value in the fast-evolving world of tech, media, and digital products.

Experience

1. Senior Product Marketing Manager Amazon Prime

   Amazon

   Jan 2025 — Present

Education

• Indian Institute of Foreign Trade

  Master of Business Administration (M.B.A.), International Business: Dual Major in Marketing & Strategy

  2015 — 2017

• G.B.Pant University of Agriculture & Technology

  B.Tech., Electronics and Communication Engineering

  2011 — 2015

• City Montessori School, Lucknow

  Intermediate, Science

  2009 — 2011

• St. Basil's school

  High School

  2005 — 2009

Skills

• Microsoft Word
• Java
• Management
• Powerpoint
• Microsoft Excel
• Leadership
• Microsoft Powerpoint
• C
• Strategy
• Public Speaking
• Research
• C++
• Business Analysis
• Teamwork
• Team Management
• Sql
• Market Research
• Analysis
• Business Strategy
• Microsoft Office