Erica Gollhardt
Strategy-First Marketing | Data, AI & Creativity Working Together | VP, Integrated Marketing at FifthColor
- Role
- VP of Integrated Marketing at Fifthcolor
- Location
- Sheboygan, WI, US
- LinkedIn followers
- 500 followers
About Erica Gollhardt
Started in psychology, landed in marketing because understanding people is the heart of great strategy. I’ve spent 10+ years in sales, marketing, and business ops blending insight, creativity, and execution. Now I help brands grow with purpose, clarity, and a little bit of guts. If it involves creative collaboration and bold ideas, I’m all in.
Experience
VP of Integrated Marketing
Jan 2025 — Present · Sheboygan Falls, WI, US
At FifthColor, I spearhead integrated marketing strategies that seamlessly connect brand, digital, and production efforts. With over 30 years of experience, I drive business development and growth for our agency, partnering with brands across diverse sectors, including financial services, food and beverage, agriculture, and sports. My role involves collaborating with a talented team of experts to deliver measurable results for our clients.
Education
Cardinal Stritch University
Master of Arts (M.A.), Psychology
2019
University of Wisconsin-Milwaukee
Bachelor of Arts (B.A.), Psychology and Biological Sciences
2011
Skills
- Group Therapy
- Public Relations
- Social Services
- Event Planning
- Program Development
- Social Media Marketing
- Psychometrics
- Healthcare
- Business Development
- Powerpoint
- Microsoft Excel
- Organization & Prioritization Skills
- Microsoft Word
- Behavioral Health
- Technical Support
- Case Management
- Auditing
- Research
- Medical Records
- Treatment
- Clinical Research
- Psychotherapy
- Mac Os
- Statistics
- Marketing Event Planning
- Choreography
- Community Outreach
- Teaching
- Time Management
- Communication Skills
- Psychological Assessment
- Microsoft Office
- Mental Health
- Nonprofits
- Spss
- Customer Service
- Dance
- Public Speaking
- Social Media
- Psychology
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