Elli Plihcik

Director, Strategy Consulting & Innovation @Demand Spring

Lead the Strategy Consulting practice, managing a portfolio of global enterprise clients, including Fortune 500 financial services, SaaS, and manufacturing organizations- Co-lead the AI Innovation Lab, a strategic initiative to develop and commercialize AI-powered marketing solutions that drive personalization, efficiency, and revenue growth- Design and activate go-to-market strategies that span ICP development, messaging frameworks, channel strategy, and sales enablement- Build buyer journey and persona frameworks that inform content strategy, nurture design, lead qualification, and campaign execution- Partner with CMOs and marketing executives to translate buyer insights into scalable programs that deliver business results- Facilitate alignment across marketing, sales, and product teams to ensure GTM readiness and full-funnel performance.