Erik Jensen

About Erik Jensen

Great marketing is never just about a big idea. It is about clear strategy, bold creativity, and disciplined execution working together. That is where I do my best work.I’m an award-winning marketing executive currently leading brand strategy, marketing, and creative direction across a portfolio of iconic and emerging restaurant brands at BRIX Holdings. I partner closely with operators, franchisees, and executive teams to build brands that drive traffic, strengthen relevance, and deliver measurable growth.Over the past 25+ years, I’ve helped brands find new momentum and unlock meaningful scale. From helping Denny’s Restaurants reestablish cultural relevance to driving modern growth across the Keurig Dr Pepper portfolio, I’ve led initiatives that move both perception and performance.My career spans both top creative agencies and in-house leadership, allowing me to bridge big creative thinking with strong commercial discipline. I’m comfortable shaping enterprise-level strategy while staying deeply involved in positioning, storytelling, and go-to-market execution.I’ve built high-performing teams, guided brand repositioning efforts, launched integrated campaigns, and translated consumer insight into marketing that shows up powerfully across paid, owned, and earned channels.At my core, I’m a builder. I bring energy, clarity, and steady leadership to high-growth and transformation environments where focus and momentum matter.Career Highlights: Led national integrated campaigns with measurable ROI Directed brand repositioning to restore cultural and market relevance Launched branded entertainment platforms and digital-first storytelling Built social strategies that increased engagement and brand equity Oversaw annual media investment across CTV, programmatic, and paid social Built and inspired cross-functional marketing teams Negotiated and activated strategic partnerships and sponsorships Managed multimillion-dollar marketing budgets with accountability Led agency relationships across creative, media, PR, and shopper Developed breakthrough local market activations and retail extensions Featured speaker at major industry conferences and brand summitsLet\'s talk!

Experience

1. Vice President Marketing

   Brix Holdings

   Oct 2025 — Present · Dallas, TX, US

   Lead brand strategy, marketing, and creative direction across a portfolio of iconic and emerging restaurant brands, including Friendly’s, Clean Juice, Red Mango, Orange Leaf, Smoothie Factory+Kitchen and Souper Salad. Focused on building stronger guest connections, modernizing legacy brands, and helping franchisees grow through smart, insight-driven marketing.• Define each brand’s positioning and ensure consistent storytelling across every guest and franchisee touchpoint.• Oversee national and local marketing campaigns across traditional, digital, and social channels, including promotions, seasonal programs, and loyalty initiatives that drive engagement and repeat visits.• Partner closely with franchisees to develop local marketing plans, provide turnkey tools, and measurement. • Accelerate digital transformation across delivery, mobile, and loyalty platforms while using data and insights to continually improve performance.• Lead and mentor a talented in-house and agency team, fostering collaboration, creativity, and accountability.• Support franchise growth by shaping compelling brand stories and marketing materials that attract new partners and investors.

Education

• Michigan State University

  Bachelor of Arts - BA

Skills

• Strategy
• Broadcast
• Creative Strategy
• Advertising
• Online Marketing
• Marketing
• Interactive Advertising
• Sponsorship
• Integrated Marketing
• New Media
• Mobile Marketing
• Sales
• Digital Marketing
• Relationship Marketing
• Social Media
• Digital Strategy
• Media Planning
• Interactive Marketing
• B2b
• Direct Marketing
• Creative Direction
• Management
• Email Marketing
• Marketing Communications
• Brand Development
• Television
• Strategic Communications
• Online Advertising
• Digital Media
• Marketing Strategy
• Social Media Marketing