Elizabeth Donovan
Chief Marketing Officer at Insurance Insider (NYC-based)
- Role
- Chief Marketing Officer at Insurance Insider
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Elizabeth Donovan
Hi there! I\'m Liz, a revenue-focused marketing and product leader who thrives on driving growth for digital media and subscription businesses.As CMO at Insurance Insider, I helped lead the company through a successful PE sale and am now driving growth in its next phase. My focus is on growing subscription & events revenue by building our brand, fueling our GTM engine, and continuously delivering more value to our customers.Before that, I led product marketing at Healthline, the #1 health publisher in the US; launched digital products at The Economist and Reuters; and ran marketing at Ueno, a design agency acquired by Twitter in 2021.I bring a mix of strategic thinking, operational discipline, and hands-on experience launching and scaling digital products. I enjoy working across functions, solving complex problems, and helping great teams do their best work.Core strengths-Go-to-market strategy for B2B and B2C products-Subscription marketing and revenue growth-Product positioning, pricing, and packaging-User acquisition, retention, and engagement-Business planning and P&L ownership-Cross-functional leadership and team development-Experience in private equity-backed environments
Experience
Chief Marketing Officer
Oct 2025 — Present · New York, NY, US
Education
Emerson College
Bachelor of Arts, Writing, Literature & Publishing; Minor in Journalism
Ithaca College
Theater
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