Epari Shankar
Retention Manager at Freshtohome
- Role
- Retention Marketing Manager at FreshToHome
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Epari Shankar
Retention marketing profession with 6+ years of experience in Performance Marketing, Mobile application marketing, App growth marketing, Traffic and revenue marketing, Facebook Marketing, Online Marketing, Social Media Marketing, Google Analytics, Mobile app Tracking tools, Google AdWords, User Acquisition, Omniture, Data analysis, and user growth Marketing, Mobile App Installs & growth hackers, large scale campaign management, Influencer Marketing.Handling performance marketing, user acquisition, Mobile app marketing, display advertising, re-marketing, traffic & revenue generation, handling traffic and budget at large scale on both strategic and tactical levels.Specialties: Traffic & Revenue marketing, FB marketing (organic and paid), Re-targeting, Re-marketing, Content Marketing, Web Analytics, Mobile App Marketing, YouTube channel optimization (Paid and Organic), YouTube, FB Paid Campaign, Google AdWords, ASO optimization, App installs, App remarketing, App engagement, M-site traffic, M-site paid campaign, Email campaign, App & Web Push Notification, On-site Message, SMS Marketing Campaign.· Re-engagement campaigns on Google & Facebook to generate traffic & revenue on the app.· Planning & running Google AdWords & Facebook campaigns for Mobile App Installs.· Hand on experience in Google Analytics Premium (UA), DBM, Google Tag Manager, mobile tracking like MAT.· App Store Optimization for Embibe and OnlineTyari mobile applications.· Implementation of New plans & strategies to take the lead in organic traffic.· Closely monitoring changes and success of strategies.· App and Web push notification Using different marketing automation tools.· Email Marketing funnel creation.· Customer journey funnel creation.· New digital Marketing Initiative to remain ahead in digital media marketing.
Experience
Retention Marketing Manager
Mar 2023 — Present · Bangalore Urban, IN
Education
OM HRC
Intermediate, Electrical Science
2010 — 2012
Saraswati shisu bidya mandi,Chikiti pentho
Schooling, Odiya medium
2009 — 2010
Digiperform
Pg Diploma In Digital Marketing, Marketing
Digiperform
PG Diploma In Marketing, Digital Marketing
2018 — 2019
Vignan Institute of Technology and Management (VITAM), Brahmapur
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2012 — 2016
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