Evelyn Parada

About Evelyn Parada

6+ years in Influencer Marketing with a B.A. in Communication Studies

Experience

1. Influencer Marketing Lead

   Fashion Nova

   Jun 2017 — Present

   Deep knowledge and understanding of social media platforms, KPIs, & emerging trends. Develop paid client ads that are tailored to meet online trends, top memes, and cultural conversations Curate, Manage and oversee the ads used on social media accounts Stay up to date with the latest influencer marketing trends including disclosure requirements from record labels and performance best practices Scouting, outreach, contract negotiations, and onboarding talent/accounts to our program Draft program agreements and ensure program deliverables are met by talent/vendors Manage multiple campaigns to ensure deadlines are achieved, reporting is thorough and budgets are continuously met Build relationships with creators, influencers, managers, and agents Mange the influencer database and campaign details through influencer marketing platforms Measure KPIs and report on results Perform in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages Stay responsive to the unpredictable 24/7 nature of campaign execution Maintain effective communication with the CEO and key leaders across all departments

Education

• California State University, Long Beach

  Bachelor's degree, Communication and Media Studies

  2012 — 2017

Skills

• Social Media
• Microsoft Powerpoint
• Journalism
• Radio Host
• Social Media Marketing
• Adobe Photoshop
• Microsoft Office
• Blogging
• Social Media Blogging
• Writing
• Hosting Events
• Brand Development
• Web Content Writing
• Microsoft Ex