Evelyn Rivera Onbas
Marketing Director | Creative Trailblazer | Driving Results with Precision | Digital Marketing Expert | Passionate about Explosive Business Growth | Innovation Enthusiast | Architect of Unforgettable Events & Experiences
- Role
- Marketing Director at Northwestern Mutual
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Evelyn Rivera Onbas
About MeAs the Marketing Director at Northwestern Mutual – Ruhl Financial Group, I lead innovative strategies that empower financial advisors to build their brands, grow their businesses, and create meaningful client relationships. My role isn’t just about marketing—it’s about driving real ROI and making a lasting impact.What I Do: Strategic Marketing & Branding – Crafting high-impact campaigns that elevate advisors’ presence and attract top-tier clients. Client Experience & Retention – Designing white-glove events and engagement strategies to turn prospects into lifelong clients. Data-Driven Growth – Tracking performance, measuring ROI, and optimizing strategies to maximize results. Recruiting & Retention Support – Enhancing advisor success through targeted outreach and positioning Northwestern Mutual as the best place for top talent. Digital & Social Media Strategy – Driving visibility and credibility through consistent, high-quality content and campaigns.The Impact: Increased advisor productivity and client acquisition Higher retention rates through personalized engagement A marketing ecosystem that works seamlessly for advisorsFrom exclusive events—like VIP hockey suite experiences—to customized marketing subscriptions that give advisors the tools to win, I ensure that every initiative aligns with our mission: helping advisors thrive while delivering unmatched value to their clients.Always open to innovative ideas, strategic partnerships, and fresh ways to elevate financial marketing. Let’s connect!
Experience
Marketing Director
May 2024 — Present · Princeton, NJ, US
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.