Elizabeth Odonnell
Product Marketing Specialist
- Role
- Product Marketing Specialist at Johnstone Supply
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Elizabeth Odonnell
I turn complex products into stories that move people and move numbers. I\'m a full-stack marketer with 10+ years across product marketing, field marketing, growth, and eCommerce, which means I can build the strategy, write the messaging, and execute the campaign. I\'ve thrived in scrappy startups and complex enterprise environments, growing a plumbing startup from $500K to $4M in two years as the sole marketing hire, and today managing a $2M+ partner marketing portfolio across 460+ distributor branches at a $5B company. I build the positioning, messaging, and enablement tools that make products win, and I measure everything.
Experience
Product Marketing Specialist
Jun 2023 — Present · Portland, OR, US
Own national partner and go-to-market (GTM) programs across 460+ distributors and manufacturer partners, aligning product and marketing teams to engage contractors and drive adoption of HVAC/plumbing products and digital tools.• Manage a $2M+ Marketing Development Fund (MDF) portfolio, optimizing spend, tracking ROI, and strengthening supplier partnerships for measurable sales growth.• Collaborate cross-functionally with product, sales, marketing, and creative teams to deliver integrated campaigns that expand awareness and increase utilization.• Leverage engagement data and partner feedback to identify opportunities, adoption gaps, refine strategy, and improve MDF performance.• Develop enablement assets, digital toolkits, and launch content that educate channel partners, distributors and contractors, building confidence, loyalty, and long-term success.
Education
Pikes Peak State College
Associate of Arts and Sciences - AAS
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