Bill Gehrman
Strategic marketing professional and hometown cheerleader focused on tourism, cultural and civic projects that generate economic impact and enhance communities.
- Role
- Founder & CEO at En Route
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Bill Gehrman
Looking for ways to leverage my business, skills, passion, and resources to make Philadelphia a vibrant place to live, visit and work.
Experience
Founder & CEO
Jul 2007 — Present · Philadelphia, PA, US
En Route is a results-focused marketing agency that believes in empowering civic, cultural, and tourism organizations to focus on what they do best: creating exceptional experiences and destinations. Businesses and organizations engage En Route for our expertise, connections and dependability. Our professional team leverages strategic marketing and product development solutions to provide solid, actionable ideas that increase awareness, visitation and revenue in the face of shrinking budgets and increased competition. We leverage our relationships and networks to launch conversations on your behalf to help bring projects to life. Our team deploys our operational expertise to ensure client initiatives are executed with results at the forefront. With nearly two decades of experience in strategic marketing and project management, the En Route team understands that every event, exhibit, organization and destination is unique. Even so, every organization has a common reality – it is never too soon to ask for help and begin talking about future solutions. You might not know what you need, and that’s okay — our team is here to help you explore the options and opportunities while staying ahead of the curve. En Route specializes in asking the right questions to understand each client’s goals and in helping you uncover the root of each challenge.
Education
Syracuse University
B.S., Advertising
1988 — 1992
Skills
- Project Management
- Copywriting
- Event Management
- Integrated Marketing
- Advertising
- Strategic Planning
- New Business Development
- Direct Marketing
- Creative Direction
- Social Networking
- Social Media
- Event Planning
- Email Marketing
- Public Relations
- Social Media Marketing
- Market Planning
- Strategy
- Marketing
- Marketing Communications
- Marketing Strategy
- Coaching
- Nonprofits
- Direct Mail
- Management Consulting
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