Enrique Carlos

About Enrique Carlos

For 15+ years, I’ve led digital transformation at enterprise scale for global brands including Samsung, BD, and Century 21 Real Estate. I specialize in building the teams, systems, and governance needed to move emerging technologies from pilot to production in regulated, high-stakes environments.My work spans medical technology, consumer electronics, and real estate, partnering with cross-functional product teams, engineers, design agencies, and media partners to modernize platforms used by thousands of employees and customers worldwide.What I focus on:AI that delivers real impactI’ve led GenAI workflows and custom Copilot deployments that reduced content development cycles from 8 weeks to hours, earning a 2025 CIO Excellence Award for Innovation.Systems that scale responsiblyI’ve built enterprise intake, validation, and product delivery frameworks that cut development time by 50% while ensuring WCAG 2.2 accessibility and compliance across regions and business units.Growth through digital productsI’ve directed product strategy, SEO, and experimentation for flagship platforms like Samsung.com and Century21.com, driving up to 75% YoY lead growth.Teams that executeI’ve established global capability-building and marketing excellence programs, balancing technical mentorship with clear decision-making to help teams move faster with confidence.I bring together technical depth in AI, analytics, UX, and platform architecture with strong organizational leadership, creating environments where teams can ship safe, useful, and trusted products at scale.

Experience

1. Director, Digital Delivery

   BD

   Oct 2022 — Present

   Orchestrate AI-driven content strategy for Marketing with GenAI and AI-powered video, accelerating content creation from weeks to hours. Pioneered Adobe Target testing, consolidating microsites to boost SEO and bd.com’s domain authority, while driving enterprise AI adoption and literacy.

Education

• Pillar College

  Bachelor of Arts (B.A.), Business Administration and Management

• The Chubb Institute

  Diploma, Computer Information Systems

• PCCC NJ

  Honors graduate with Associates in Applied Science, CIS, and Network Administration, Computer Information Systems

Skills

• Google Analytics
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Social Media
• Html
• Crm
• Online Advertising
• Customer Relationship Management (Crm)
• User Interface
• Web Development
• SEO
• Digital Marketing
• Strategy
• Social Media Marketing
• Digital Media
• Information Architecture
• Integrated Marketing
• Css
• Search Engine Optimization (SEO)
• Usability Testing
• Online Marketing
• Content Management