Enrique T.
Paid Media, Manager @PwC
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WORK HISTORY
Paid Media, Manager @PwC
Los Angeles, CA, US
PwC faced the challenge of aligning its global brand strategy with fast-evolving digital platforms while managing a fragmented media ecosystem and siloed teams.Before: Campaign execution was decentralized, and media investments lacked unified strategy, limiting ROI and brand consistency.After: I led the transformation of paid media strategy across the organization, aligning a $100M+ budget with business goals and delivering measurable improvements in performance, efficiency, and brand impact.Key Achievements:Unified $100M+ media investment strategy across B2B and B2C segments, delivering a 24% increase in campaign efficiency and stronger ROI through centralized planning and optimization.Reduced media waste by 18% by implementing data-driven media mix modeling and refining audience targeting based on performance insights and competitive analysis.Accelerated time-to-launch for cross-functional campaigns by 30% through streamlined collaboration with Product, Technology, Creative, and Marketing teams.Empowered 100+ internal marketers with training on campaign planning, platform use, and KPI alignment, creating a culture of performance accountability and marketing enablement.Positioned PwC as a digital-first brand by launching integrated omnichannel campaigns (SEM, paid social, display, programmatic), aligning creative strategy with full-funnel objectives.Advised executive leadership with monthly reporting frameworks and real-time dashboards, transforming media performance insights into strategic direction for global initiatives.
EDUCATION
Morgan State University
BS Marketing
Mercy University
MS, Direct and Interactive Marketing
ABOUT ENRIQUE T.
Strategic and data-driven marketing leader with 15+ years of experience accelerating brand growth through digital, paid media, and performance-driven campaigns. I’ve worked across global agencies, consulting firms, and Fortune 500 brands—building and leading integrated strategies that have directly driven revenue, pipeline, and market share.From overseeing $100M+ in media investments at PwC to helping brands leap from #4 to #1 in competitive categories, I specialize in bridging audience insight with omnichannel execution. My work consistently delivers measurable outcomes—whether launching new products, optimizing campaigns, or empowering cross-functional teams to exceed expectations.Core strengths:Paid & Performance Media StrategyBrand Positioning & Content MarketingCross-Channel Campaign ManagementTeam Leadership & Partner CollaborationMartech, Analytics & KPI OptimizationB2B & B2C Marketing at ScaleI bring a consultative mindset, a hands-on approach, and a record of turning challenges into opportunities. I\'m now seeking a leadership role where I can drive full-funnel growth, elevate brand performance, and mentor future marketing leaders.Let’s connect if you seek someone who leads with strategy, delivers with impact, and thrives on meaningful collaboration.
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