Enrico Toro
Director of Product Marketing at Microsoft | Driving Engagement and Growth
- Role
- Director of Product Marketing- Xbox Platform and Players Marketing at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Enrico Toro
I am a Director of Product Marketing at Microsoft, with over 15 years of experience in the tech industry. My passion is to help subscription businesses grow fast and profitably by managing the customer lifecycle, cloud consumption, and channel marketing. As the product marketing leader for Xbox Game Pass, I am entrusted with overseeing the launch of new plans, and global acquisition, engagement, and retention strategies. Guiding a team of six, I have delivered unprecedented growth for Xbox Game Pass, achieving double-digit growth in membership every year since its launch. I have also successfully driven the transition of the SMB channel from an on-premise focus to cloud solutions, involving a network of partners who now transact cloud offerings. I thrive in fast-paced environments and am comfortable with ambiguity.
Experience
Director of Product Marketing- Xbox Platform and Players Marketing
Jul 2021 — Present · Redmond, WA, US
Led a team of 14 to drive global membership marketing for Xbox platform, resulting in double-digit CAGR in revenues and profit.• Directed strategic initiatives to drive engagement from launching new subscription plans to delivering full multi channel, multi-device lifecycle playbooks, increasing paid-ending balance and customer lifetime revenue.• Achieved new highs in annual recurring revenue (ARR) and contribution margin (CM, showcasing financial success.
Education
Sapienza Università di Roma
BA/MA; Master Thesis, Political Science / Economics; Development Economics; Environmental Economics
Tulane University - A.B. Freeman School of Business
MBA, Finance
2005 — 2007
Skills
- Program Management
- Cloud Computing
- Project Planning
- Cross-Functional Team Leadership
- Strategy
- Messaging
- Marketing Strategy
- Product Marketing
- Management
- Strategic Planning
- Product Management
- Recruiting
- Enterprise Software
- Segmentation
- Partner Management
- Marketing
- Competitive Analysis
- Leadership
- Management Consulting
- Budgets
- Finance
- Business Analysis
- Product Development
- Business Strategy
- Consulting
- Go-to-Market Strategy
- Executive Visibility
- Financial Modeling
- Demand Generation
- Strategic Partnerships
- Sales
- Business Development
- Saas
- Proposal Writing
- Channel Partners
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