Rico Dominguez

About Rico Dominguez

I am always working hard and constantly building trust with everyone I work with. I enjoy…

Experience

1. Chief Marketing Officer

   Rpc Shoes

   Aug 2023 — Present · Miami, FL, US

   Playing a pivotal role in our company\'s growth trajectory by spearheading the development and execution of comprehensive marketing strategies. Senior leader strategizing brand awareness, enhancing customer engagement, and ultimately boosting footwear sales within the domestic market. Additionally, leading the charge in establishing RPC Shoes in the competitive e-commerce landscape.* Market Penetration Strategy: Developing and implementing a targeted market penetration strategy to drive footwear sales within the US domestic market. This includes identifying key segments, crafting compelling value propositions, and tailoring marketing efforts to resonate with the needs and preferences of the US customer base.* Brand Positioning: Define and communicating a clear brand identity and value proposition that differentiates our products in the footwear industry. Collaborating with cross-functional teams to ensure consistent brand messaging and positioning across all touchpoints.* E-commerce Expansion: Lead the strategic expansion of our brand\'s presence in the e-commerce space. Developing and executing a comprehensive e-commerce strategy that includes online sales channels, website optimization, digital marketing, and user experience enhancements.* Digital Marketing: Oversee the creation and execution of digital marketing campaigns to increase brand visibility, drive website traffic, and generate sales. Leverage SEO, SEM, social media, content marketing, and other digital channels to maximize online reach and engagement.* Customer Insights: Utilize market research and customer insights to gain a deep understanding of consumer behavior and trends. Translate insights into actionable strategies that resonate with target audiences.* Performance Measurement: Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Regularly analyze and report on campaign performance, making data-driven adjustments to optimize results.

Education

• University of Denver - Daniels College of Business

  Master of Business Administration - MBA

  2019 — 2021

• University of Miami

  B.S.

  2010 — 2013

Skills

• Newsletters
• Crisis Communications
• Myspace
• Copy Editing
• Publications
• Fundraising
• Blogging
• Event Planning
• Twitter
• Interviews
• Video Production
• Strategic Communications
• Press Releases
• Storytelling
• Ap Style
• Feature Articles
• Wordpress
• Indesign
• Sports
• Creative Writing
• Instagram
• Publicity
• Social Networking
• Social Media
• Social Media Marketing
• Ibm Spss
• Editing
• Photoshop
• Public Relations
• Media Relations
• Newspapers
• Facebook
• Illustrator
• Public Speaking
• Leadership
• Copywriting
• Journalism