Enrique García Ríos
Schleswig-holstein Convention Bureau Lead @Tourismus-Agentur Schleswig-Holstein GmbH
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WORK HISTORY
Schleswig-holstein Convention Bureau Lead @Tourismus-Agentur Schleswig-Holstein GmbH
Kiel, DE
Lead strategist and operational head for Schleswig-Holstein’s state-level MICE promotion, responsible for positioning the region in the national and international meetings market.Key achievements & responsibilities:• Built and expanded a partner network of 125+ venues, universities, hotels, convention centres and local stakeholders.• Developed the strategic framework and marketing roadmap for the state’s Convention Bureau, strengthening visibility across Germany and abroad.• Managed the annual budget, marketing plan and multi-market campaigns (DACH, Nordic Countries and Benelux).• Represented the federal state in national working groups of German regional tourism organisations on MICE development.• Designed and implemented sustainable MICE strategies in collaboration with the organisation’s sustainability management.• Coordinated trade fairs, workshops, networking events and high-level site inspections.• Full responsibility for content strategy and social media of the Convention Bureau.Impact:Strengthened Schleswig-Holstein’s profile as an emerging meetings destination and built the structural foundation for state-level MICE development.
EDUCATION
Universitat Autònoma de Barcelona
English Language and Literature
Universitat Oberta de Catalunya
Master's degree
Universitat de Girona
Bachelor's degree
MODUL University Vienna
Master of Business Administration (MBA) with Major in Tourism and Hotel Development
Universidad Nacional de Educación a Distancia - U.N.E.D.
Spanish Language and Literature
SKILLS
ABOUT ENRIQUE GARCÍA RÍOS
Meetings Industry strategy leader specialising in destination development, Convention Bureau management and the international positioning of emerging business-events regions. I have a strong track record of building new structures, establishing solid partner networks and developing strategic frameworks that strengthen a destination’s competitiveness.My experience includes managing city and region-level MICE promotion, designing market strategies for Europe and overseas, and collaborating with venues, universities, public institutions and industry partners to create sustainable and compelling value propositions.I combine strategic vision with hands-on implementation: developing marketing roadmaps, managing budgets, coordinating market activities and representing destinations at national and international events. My focus is always on transforming local potential into clear business relevance for associations, corporates and planners.Passionate about helping destinations become confident players in the global meetings landscape, I am driven by projects where there is room to build, shape and elevate, creating long-term impact for both partners and the region.
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