Enrica Marras
End-customer and a & E Marketing @Axis Communications
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WORK HISTORY
End-customer and a & E Marketing @Axis Communications
IT
I am a passionate marketeer with +15 years of marketing experience @Axis! Focus on innovation and with a growth mindset and looking for new opportunities. Now part of the new Demand Generation team in Southern Europe, skilled in digital marketing, data analysis, event planning and management, marketing automation and customer relationship management. Talent mastering \"connect the dots\" being effective and creative!I drive effective and innovative marketing plans to create business and demand generation, positioning Axis as a thought leader in the market always listening to End Customers needs for the future. Ready to inspire, influence and build strong relationships.**My Develop and execute targeted marketing campaigns to generate demand among end customers and selected sub-segments, with a focus on main segments and sub-segments.* Drive Digital Transformation initiatives through innovative campaigns and programs* Implement \"Always On\" campaign approach that builds momentum and sustains interest among our target audience.* Leverage Account-Based Marketing (ABM) to develop personalized engagement strategies that resonate with our key accounts and decision-makers.* Utilize influence marketing tactics, including partnerships with communications and associations, to expand our reach and credibility.* Develop and execute an end-customer and A&E database strategy that identifies new prospects in the IT sector and fuels our demand generation efforts.**My Demand generation for targeted end customers and selected sub-segments* Digital Transformation campaigns and initiatives* Always On campaigns on main verticals* Account-Based Marketing (ABM)* Influence marketing with communications and associations* End customers and A&E database strategy
EDUCATION
Istituto Tecnico Commerciale Ragioniere Programmatore
High School Diploma, Economics
Università degli Studi di Torino
University degree, International Economics
SKILLS
ABOUT ENRICA MARRAS
Passionate IT Marketer | 15+ Years of Experience | End Customer Focus | Channel Marketing Expertise | Driving Results through People | Growth Mindset | Adapting to Change | Curious Innovator | Leading by Example | Inspiring, Influencing & Innovating | Carpe Diem | Turning Dreams into Reality\"As a seasoned marketeer with over 15 years of experience, I specialize in crafting innovative sales and communication initiatives that captivate Axis customers and partners. My expertise lies in digital marketing, PR, Customer Relationship Management, event creation, and marketing automation, budget, demand generation, AMB but also data-analysis.I\'m a creative and enthusiastic professional with a passion for delivering exceptional events that leave a lasting impression. I thrive on receiving feedback that my projects are meticulously planned and executed. I\'m always eager to explore new ideas and approaches, and I believe in the power of teamwork and collaboration.As a natural motivator, I inspire and empower others to strive for excellence. My motto is \'Never Stop Dreaming, only Dreamers can fly! If you can dream it, you can do it!\' I\'m excited to connect with like-minded professionals and continue to drive success in the marketing world.\" CARPE DIEM!
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