Enqiongeric Xie

About Enqiongeric Xie

As a passionate marketer and problem-solver, I’m driven by the challenge of transforming ideas into impactful results analytically and creatively. Currently pursuing my Master of Science in Marketing at UT Austin’s McCombs School of Business—the most data-driven marketing program in the country—I’m deepening my expertise in data analysis, visualization and design thinking through tools like Python, SQL, and Tableau. The combination of academia and capstone projects have honed me with a sharp analytical mindset and a flair for creative strategy.My journey includes co-founding a streetwear brand that evolved into a movement for positive change, mentoring sales teams to break performance barriers, and consulting for industry leaders to deliver actionable insights. Whether developing data-driven solutions, spearheading marketing campaigns, or forging connections, I excel in turning challenges into opportunities.Outside school, I do photography, make movies, play Frisbee, and have a strong passion in Chinese and Western history. As a person who was born and raised in China and came to the US for school, I enjoy what this bicultural experience has brought to me and I always love to contemplate the reasons behind our similarities and differences. I am truly fascinated by how much great ideas and works can be born and accomplished through the combination of the Eastern and Western wisdom.I\'m always happy to connect and chat!

Experience

1. Ai Strategist, Customer Success

   Zendesk

   Apr 2026 — Present · Austin, TX, US

Education

• The Affiliated High School of Peking University's Dalton Academy

  High School Diploma

• The University of Texas at Austin

  Bachelor of Business Administration - BBA, Marketing

  2019 — 2023

• The University of Texas at Austin

  Master of Science - MS, Marketing