Marcella Newhouse
Wine Recommendations Manager | Driving Revenue Growth & Improving Customer Experiences | Team Leadership Development, Project Management & Data-Driven Strategies
- Role
- Recommendations Manager at Wine.Com
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Marcella Newhouse
Offering an extensive background in the wine industry as well as solid experience in market research techniques and team development, I specialize in enhancing the customer experience while driving revenue growth through effective team leadership, data analysis and cross-functional collaboration. Currently, as a Recommendations Manager at Wine.com, I lead a remote team of 40 wine experts, consistently surpassing performance KPIs and increasing revenue year-over-year. I’ve successfully scaled programs, led marketing initiatives, and navigated team restructuring while maintaining our white-glove standards and impressive customer satisfaction. Combining expertise in project management, team development and data-driven decision-making, I’m passionate about creating customer-centric solutions that drive results and foster positive, high-performing environments.
Experience
Recommendations Manager
Jul 2020 — Present · San Francisco, CA, US
Demonstrate leadership expertise by remotely managing a large team, consistently surpassing performance KPIs and driving team success: Increased the team’s following KPIs year over year during our peak season: revenue/chat interaction by 20%, conversion to purchase by 18% and average order value by 4%• Efficiently manage multiple projects simultaneously, coordinating with cross-functional stakeholders to ensure timely and successful project delivery: Grew subscription program from a team of one to a 20-member team generating $2 million in revenue per year; Spearheaded marketing campaigns that generated an additional $300K in revenue over three months• Proven ability to adapt to quickly evolving priorities while maintaining high standards of performance: Grew team from 50 to 100 to respond to seasonal growth while maintaining and exceeding KPI goals; Responded to reduction in force of 50%, rearranging team leadership while maintaining above goal 96% customer satisfaction, increasing revenue by 10% and growing our employee appreciation program• Lead staffing forecasting for peak seasons, ensuring team KPI goals are maintained or exceeded• Proven track record of overachieving as evidenced by three promotions from Wine Specialist to Senior Wine Specialist to Lead and finally Manager
Education
University of California, Berkeley
Mathematics, Health Science
1994 — 1995
Wine & Spirit Education Trust
Diploma
University of California, Santa Cruz
Bachelor of Arts - BA, Human Biology
1996 — 1998
McGill University
Master of Science - MS, Epidemiology
1999 — 2001
Skills
- Italian
- Winemaking
- Viticulture
- Wine
- Italian Wine
- Food Pairing
- Hospitality
- Social Media
- Blogging
- Sales
- Wineries
- Wine Tasting
- Marketing Strategy
- Teaching
- Italian Languages
- Food & Beverage
- Vineyard
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