Ennis Washington
Marketing Manager at Financial Times
- Role
- Marketing Manager - Nikkei Asia Americas at Financial Times
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ennis Washington
I’m a strategic marketing professional with experience spanning media, technology, and…
Experience
Marketing Manager - Nikkei Asia Americas
Sep 2024 — Present · New York, NY, US
Built and executed Nikkei Asia’s U.S. marketing strategy from the ground up in partnership with Tokyo HQ, establishing the brand’s presence in a new market.Adapted the Financial Times’ B2B marketing model to fit Nikkei Asia’s voice and audience, blending strategic planning with hands-on execution across content, campaigns, and lead generation.Launched a full-funnel marketing automation system in HubSpot, including nurture workflows, a lead scoring model, automated MQL handoff to sales, and a lead quality tracking system to refine targeting and boost conversions.Led paid media strategy across LinkedIn and Google Ads; managed creative and media agencies while driving cross-functional collaboration with marketing, sales, and editorial teams.Facilitated collaboration between marketing and editorial teams to enhance data sharing, audience targeting, and message consistency—while maintaining editorial independence.
Education
The George Washington University School of Business
Marketing
2017 — 2021
Universitat de Barcelona
Study Abroad Program, Business & Marketing
2019 — 2019
Skills
- Microsoft Office
- Social Media
- Social Media Marketing
- Leadership
- Event Planning
- Microsoft Powerpoint
- Microsoft Word
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