Ennio Armato

WORK HISTORY

EDUCATION

SKILLS

ABOUT ENNIO ARMATO

In 2005, at the age of 23, I started working in phone market research at IFF International, where I soon became branch manager. Fifteen years later, I led the company to a 50-fold increase in revenues and rebranding it to FFIND, the company of which I am currently global CEO. The years immediately preceding the brand transformation were crucial because I integrated 3 plugins into the company that made it more efficient: • Social sampling: to intercept respondents on social networks and interview them using any methodology.• Innovative solutions for data collection: webcam interview and Voice Assisted Interview with Alexa (VAI)• CATI@home: remote telephone interviewers, native speakers, anywhere in the world. This digital transformation has made IFF International much more than a market research call centre. We had become all-round data collection professionals for quantitative telephone and online market research (sometimes even qualitative) and the IFF brand no longer completely expressed either our values or our business solutions. In 2020, we studied a radical change of name, look, colours. In 2021, we’ve debuted with FFIND - Beyond data, a much more tech-savvy and pioneering impact. The team has remained the same, indeed it continues to grow steadily, but the corporate image has been totally renewed. I have one certainty: FFIND will continue to ride higher and higher waves, it will evolve as fast as the market. We are a team of champions. If market research were a sport, then we would be free climbers. Shall we make a bet? In 2025, when the company structure will be 20 years old, FFIND will be the first data collection specialist in Europe. Put it there!