Enmanuel T.

About Enmanuel T.

Senior SEO leader with 10+ years driving multi-million-dollar organic growth for global airlines. I\'m a hybrid leader who combines executive strategy with hands-on execution across SEO, AI readiness (GEO), and data analytics.At PROS, I lead the SEO & Digital Analytics function behind the Offer Marketing platform, shaping the roadmap that connects product SEO, data science, and AI-readiness.My focus is on translating technical SEO and data analytics into commercial impact, protecting millions in ARR, accelerating new revenue streams, and ensuring our products stay ahead of how people search today (and how AI will search tomorrow).I’ve helped over 100 carriers regain visibility from OTAs and achieve millions in organic incremental revenue.I’m passionate about AI-driven search, SEO for complex enterprise ecosystems, and bridging strategy with execution. If you\'re interested in the future of airline SEO, AI search optimization, or product-led growth—let’s connect!

Experience

1. Director of Seo and Digital Analytics

   PROS

   Sep 2018 — Present · Miami, TX, US

   Commercial & Financial Ownership: Secured $9.85M in FY25 revenue impact (defending $8.7M ARR, influencing $1.15M new) and supported a $5.95M sales pipeline by personally leading renewal strategies, QBRs, ROI modeling, and pre-sales evaluations- Product Strategy & Roadmap: Own the complete SEO, GEO (AI Search), and Digital Analytics roadmap, delivering a median increase in #1 keyword rankings and $1.9M (Y1) to $4.1M+(Y3) in median incremental organic revenue for customers- Technical & SME Leadership: Serve as the final SME escalation point for all contractual SEO delivery, complex technical troubleshooting, and high-complexity data analysis projects for over 100 global airlines- Data Science & Analytics: Lead data projects leveraging Python and APIs to automate and scale causal product incrementality and conversion uplift analysis. Developed the framework for all product CRO and A/B testing methodologies- Cross-Functional Partnership: Collaborate with Product, Engineering, and CS to guide development teams in implementing hundreds of technical SEO requirements, ensuring seamless integration of SEO strategies across the product lifecycle- Thought Leadership & Market Research: Author the airline industry\'s gold-standard research on SEO and GEO performance, with findings now referenced in sales collateral and product roadmaps to establish market leadership.

Education

• Universidad Central "Marta Abreu"​ de Las Villas

  Master's degree, Tourism Management

  2012 — 2014

• Universidad Central "Marta Abreu"​ de Las Villas

  Bachelor in Tourism, Tourism Management

  2005 — 2010

Skills

• Entrepreneurship
• E-Commerce
• Google Webmaster Tools
• Investigación De Mercados
• Content Management
• Landing Page Optimization
• Inglés
• Facebook
• Redes Sociales
• Publicidad
• Wordpress
• Administración Y Dirección De Empresas
• Marketing Management
• Email Marketing
• Google Data Studio
• Digital Marketing
• Market Research
• Advertising
• Hootsuite
• Social Media Marketing
• Aweber
• Search Engine Optimization (SEO)
• Online Marketing
• Keyword Research
• Comunicaciones De Marketing
• Adobe Illustrator
• Business Management
• Negotiation and Mediation
• Competition Research
• Turismo
• Link Analysis
• Liderazgo
• Inbound Marketing
• Social Media
• Blogging
• Google Apps
• Communication Skills
• Google Analytics
• Estrategia Empresarial
• Tourism Management