Enith Rubio

About Enith Rubio

I am a results-driven marketing professional with extensive experience in digital…

Experience

1. Marketing Assistant

   Sab North America

   Feb 2023 — Present · Fairfield, NJ, US

   Marketing:• Track and analyze core marketing KPIs (CTR, CPC, CPA, ROAS, conversion rate) using Google Ads and Google Analytics• Collaborate in the design, development, and launch of a new corporate website• Facilitate the production of marketing materials—including brochures, flyers, and web PDFs—using Adobe InDesign and Photoshop• Create and manage LinkedIn content and monthly email campaigns to boost engagement and highlight product offerings, events, and blogs• Prepare and distribute monthly sales reports to support field marketing and sales initiativesTrade Show Events:• Manage end-to-end industrial trade show logistics, including promotional items, shipping/travel coordination, booth setup, and consistent brand messaging• Orchestrate the event planning calendar, scheduling key deadlines, assigning tasks, and liaising with vendors to ensure smooth execution.• Maintain detailed records of event budgets and facilitate invoice submissions and approvals• Handle lead capture and segmentation from trade shows, aligning data with sales territories for strategic follow-up• Coordinated sample request fulfillment in partnership with the logistics team, ensuring timely and accurate delivery for reps and customersData:• Customize the TrackVia CRM platform by designing tailored dashboards and views to support sales teams’ needs• Oversee daily CRM tasks, including data entry and monthly email list maintenance, enhancing data integrity• Conduct synchronization of American and German datasets by detecting and resolving inconsistencies to ensure alignment across international teams