Umar Etsu B. Engg.

Deputy Manager, Marketing - Nipex @Nnpc Limited

Lagos State, NG

Developing comprehensive marketing and branding campaigns• Overseeing a company\'s presence on social media platforms like Facebook, Instagram, LinkedIn, and Twitter• Develop and execute comprehensive traditional, digital, social media, and email marketing strategies to inform customers about NipeX’s offerings.• Supervise the marketing team, providing direction, guidance, and feedback to employees.• Produce and organize promotional events or activities to enhance brand visibility and market engagement.• Initiate and manage surveys to understand customer requirements and build customer loyalty.• Manage the marketing budget and ensure that marketing activities align with NipeX\'s financial constraints.• Manage and coordinate marketing and creative staff• Lead market research efforts to uncover the viability of current and existing products/services• Collaborate with media organizations and advertising agencies• Brainstorm ideas for new campaigns• Coordinate with the sales team and other departments to produce effective strategies• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Federal University of Technology Minna

Bachelor of Engineering - BE

University of Lagos

Master of Business Administration (MBA)