Watson
Marketing Manager at 1Oklahoma
- Role
- Marketing Coordinator at The Dubs Group
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Marketing Coordinator
May 2022 — Present
Developed and executed full-scale social media strategies, launching accounts from scratch across all major platforms.Partnered with 30+ student-athletes from 4 universities to whitelist branded content, driving high-ROI campaigns for national and regional sponsors.Aligned brand tone and values with the right student-athlete partners, ensuring authentic representation and impactful campaign storytelling.Tracked and analyzed performance metrics using Meta analytics, delivering actionable insights in real time.Managed paid media campaigns with a cost-per-click under $0.12, maximizing sponsor efficiency andengagement at scale.Facilitated over 75% of total brand deals with women athletes, promoting inclusive representation.
Education
University of North Carolina at Chapel Hill
Bachelor of Arts - BA
2017 — 2021
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