Eric Nakano
Product Marketing Leader
- Role
- Vice President of Product Marketing at Rakuten Advertising
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Eric Nakano
As Vice President of Product Marketing at Rakuten Advertising, I lead a global product marketing and enablement organization spread across three continents. With over four years at Rakuten Advertising, my work focuses on scaling product marketing efforts, driving go-to-market (GTM) strategies, and collaborating with cross-functional teams on product positioning, messaging, and launch strategies for core and AI-driven platforms. My career spans product marketing and consultancy, with expertise in GTM strategy, sales enablement, product development, and customer segmentation. I am dedicated to fostering collaboration across teams to refine product positioning and align roadmaps with customer needs. My work is driven by a commitment to creating impactful marketing strategies that empower businesses and their customers.
Experience
Vice President of Product Marketing
Jul 2021 — Present · Los Angeles, CA, US
Rakuten Advertising is an ad tech company that provides solutions for brands and publishers in affiliate, paid search, display, and social media. Additionally, the company offers digital ad inventory across its owned-and-operated platforms, including Viki, Viber, and Rakuten TV.• Scaled Product Marketing: Built and led a global product marketing and enablement organization spanning three continents, supporting sellers and driving consistent GTM execution.• Led Core Platform GTM: Owned positioning, messaging, and launch strategy for Rakuten Advertising’s core platform and adjacent AI-driven products, partnering closely with Product to influence roadmap and differentiation.• Launched New Offering: Designed pricing and packaging for Detect, an AI-powered intelligence product projected to contribute 12% of total revenue in 2026.• Modernized Tech Stack: Implemented Gong and Highspot to systematize buyer intelligence and enablement workflows, reducing time-to-close by 15%.• Transformed Sales Enablement: Planned and executed our Sales Kickoff, including content sessions, and institutionalized MEDDPICC globally in 2026, aligning pitch decks, objection handling, and sales methodology into a unified operating model.• Grounded Messaging in User Insight: Translated complex AI capabilities into clear, user-centered narratives informed by customer research, sales insights, and real-world workflows.
Education
The George Washington University
Political Science, Political Science, Public Policy and English
Penn State University
N/A, Political Science
University of Cambridge
N/A, English
Duke University
Dual Degree Candidate: MPP and MBA, Public Policy Analysis and Business Administration
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