Eric Whipkey
Research Program Design Expert Customer Experience / Insights Leader Strategy & Innovation | Quantitative & Qualitative Research | Survey Design |
- Role
- Senior Advisor, Customer Experience at ICF Next
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Eric Whipkey
I started in Industrial / Organizational Psychology, developing selection and promotional…
Experience
Senior Advisor, Customer Experience
Aug 2025 — Present · US
In this role I advise on CX and UX research to support design and readership improvements for industry alerts and advisory content - targeted toward cybersecurity professionals. I am uncovering experience insights through targeted research sprints. These sprints allow us to dive into further mapping customer experiences and journeys. The areas targeted are revealed through annual research reviews. Current findings, point to findability, usage, and jobs to be done/outcomes. In the process, I am designing a Cyber Safe CX Index to uncover key drivers for cyber safe confidence (i.e, access to clear and trustworthy content that improves cyber knowledge and engenders timely stakeholder results). This will address several dimensions of CX, currently lacking in most CX measurement (trust, clarity, and protection - feeling safe).
Education
Old Dominion University
BS
Strategyn Institute
Certificate in Outcome Driven Innovation
Temple University
Transferred
The University of Tulsa
Master of Arts - MA
Skills
- Customer Insight
- Analytics
- Research Design
- Statistics
- B2b
- Consumer Insight
- Management
- Price Testing and Strategy
- Interviewing
- Market Research
- Marketing
- Concept Testing
- Customer Satisfaction
- Consumer Behaviour
- Leadership
- Program Management
- Research
- Survey Research
- Spss
- Quantitative Analytics
- Innovation and Ideation
- Crm
- Copy Testing
- Online Research
- Thought Leadership
- Brand Equity
- Interviews
- Customer Satisfaction Research
- Product Development
- Analysis
- Competitive Intelligence
- Marketing Strategy
- Data Modeling and Segmentation
- Focus Groups
- Data Mining
- Quantitative Research
- Marketing Research
- Market Analysis
- Qualitative Research
- Brand Equity and Positioning
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