Yenlik Mukhanova
Technical Product Manager Leader - Desktop and Mobile Applications Platforms
- Role
- Technical Product Manager at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Yenlik Mukhanova
With a decade-long tenure in Product Management within e-commerce, spanning both small and mid-sized startups as well as major corporations, my passion lies in enhancing consumer experiences. I achieve this by spearheading innovative projects aimed at eliminating customer pain points and hurdles, ultimately enhancing conversion rates. I take full ownership of programs, projects, and the launch process, pioneering zero-to-one products by conceptualizing and crafting a product entirely from its inception to its inaugural shippable version.My leadership approach centers on empathy, motivation, trust-building, and a people-first focus. This fosters robust relationships and alignment across diverse business stakeholders. I inspire others to converge their endeavors towards a unified goal and a shared vision, encouraging collaboration and synergy among teams.
Experience
Technical Product Manager
May 2024 — Present · Bellevue, WA, US
AI Search & Discovery: Spearheaded the integration of an AI-powered Search Bar, utilizing NLP to improve search relevancy and reduce \"no results found\" queries by 20%- Conversational AI: Defined the roadmap for a Search Bot (Virtual Assistant), enabling customers to find products and plan details through natural language, significantly increasing Shop page engagement- Shop Page Engagement: Spearheaded a redesign of the digital Shop page, implementing data-driven personalization that significantly increased user engagement and click-through rates- Bundled Promotions: Architected and launched a new Bundled Promotion capability, allowing for complex multi-product discount logic that drove a measurable lift in Average Order Value (AOV)- Home Internet Strategy: Developed and deployed a Home Internet Eligibility Check tool, integrating real-time address validation APIs to streamline the customer acquisition funnel- Order Visibility & Logistics: Stood up a comprehensive Order Status Tracker supporting 4 distinct fulfillment types, providing customers with real-time transparency- Same-Day Delivery (SDD): Successfully implemented Same-Day Delivery order status features, optimizing the logistics data pipeline for accurate, real-time tracking- Omnichannel Trade-In: Led the launch of a complex cross-channel Trade-In Tracker, enabling a seamless \"buy online, trade-in in-store\" experience- Assisted & Unassisted Shopping experiences: Developed both Assisted and Unassisted features to streamline customer support, balancing automated self-service with high-touch assistance- Prospect Growth: Drove significant increases in the acquisition and engagement of prospect users through targeted feature development.
Education
University of Washington
MBA, Organizational Leadership
University of Washington
Certificate: Business Analyst, Business Analyst
2017 — 2018
Southern Arkansas University
Bachelor of Science (B.S.), Chemistry and Biology
Bellevue College
Web Page, Digital/Multimedia and Information Resources Design
2011 — 2012
University of Washington
Master of Business Administration - MBA, Organizational Leadership
University of Washington
Certificate, Business Administration and Management, General
2018 — 2019
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