Erin Taylor Martin
Account Director at The Marketing Arm
- Role
- Account Director at Tma
- Location
- Old Greenwich, CT, US
- LinkedIn followers
- 500 followers
About Erin Taylor Martin
Proven success in managing sports marketing programs for global brands. Partnership examples include: NFL sponsorship, NFL Club sponsorships (Giants, 49ers, Rams, Cowboys, Ravens, and Buccaneers), and the Pro Football Hall of Fame sponsorship. Respected as an accountable team leader with a will to meet and exceed business goals. Believes building meaningful relationships, empowering a strong team, and keen attention to detail are the keys to success.
Experience
Account Director
May 2022 — Present · Dallas, TX, US
Managing the onboarding and execution of the National Football League sponsorship for Novartis, the first corporate pharmaceutical sponsor of the league. Key deliverables support the official partnerships of league initiatives, including the NFL Draft, Crucial Catch, My Cause My Cleats, and the Super Bowl.• Consults in the creation of strategic briefs to facilitate the execution of sponsorship assets with the highest return on investment.• Provides comprehensive oversight and management of sports partnership planning, strategy, asset creation, client presentation, project execution, and performance reporting. • Partnership examples include: NFL sponsorship, NFL Club sponsorships (Giants, 49ers, Rams, Cowboys, Ravens, Buccaneers), and the Pro Football Hall of Fame sponsorship.
Education
William Jewell College
Bachelor of Arts (BA), Organizational Communication
2010 — 2014
Harlaxton College
Bachelor of Arts (BA), Organizational Communication
2013 — 2013
Skills
- Creative Problem Solving
- Microsoft Project
- Web Development
- International Travel
- Strategic Communications
- Strategic Planning
- Campaign Management
- Google Analytics
- Organization
- Web Design
- Digital Marketing
- Oral & Written Communication Skills
- Project Management
- Event Planning
- Public Speaking
- Critical Thinking
- Social Media
- Leadership
- Teamwork
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