Emot Farley
Segment Marketing at Prudential Financial
- Role
- Segment Marketing Management at Prudential Financial
- Location
- Ridgewood, NJ, US
- LinkedIn followers
- 500 followers
About Emot Farley
SUMMARY Accomplished Marketing Professional with significant multi-industry…
Experience
Segment Marketing Management
Nov 2016 — Present · Newark, NJ, US
Develop and execute marketing campaigns designed to drive leads and grow Prudential\'s presence in target segments such as women, multi-cultural, and industry through omni-channel campaigns, partnership management, events, social network marketing, collateral development, advertising and thought leadership initiatives, among others- Lead partnership marketing initiatives with the Women Presidents’ Organization and Ellevate, resulting in the acquisition of 29 institutional clients for Prudential- Spearhead the development of insights, strategies, and tactics for the nurse segment, and co-lead partner initiatives, contributing to the acquisition of the American Nurses Association as a client- Co-lead the development and executions of influencer marketing campaignsInitiate and leverage market research, business data and association research to create and launch annual and ad-hoc marketing plans in partnership with business units and financial advisor marketing counterparts.
Education
Columbia Business School
MBA, Marketing and International Business
1990 — 1991
University of the Philippines
Bachelor of Arts, Economics
1981 — 1986
Saint Theresa College
H.S.
Skills
- Digital Marketing
- Marketing Management
- Management
- Sales Operations
- Customer Retention
- Strategy
- Social Media Marketing
- Business-to-Business (B2b)
- Sales Support
- Leadership
- Customer Lifecycle Management
- Product Development
- Strategic Partnerships
- Product Management
- Vendor Management
- Customer Acquisition
- Creative Problem Solving
- Marketing
- Database Marketing
- Analytics
- Marketing Strategy
- Project Management
- Business Strategy
- Customer Relationship Management (Crm)
- Crm
- B2b
- Loyalty Marketing
- Direct Marketing
- Car Rental
- Strategic Planning
- Partnership Marketing
- Credit Cards
- Customer Touchpoint Startegy
- Integrated Marketing
- Account Management
- Campaign Management
- Segmentation
- Program Management
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