Elizabeth Montgomery
Digital Marketing Strategist | Paid Social & Performance Marketing | Ecommerce Growth | Award-Winning Storyteller
- Role
- Social Media Manager at Black Theatre Troupe Inc
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Elizabeth Montgomery
I’m a marketing strategist with a foundation in journalism and a focus on audience growth, research, and performance-driven storytelling.Over the past decade, I’ve led digital campaigns, social strategy, and content ecosystems for media organizations, nonprofits, and arts institutions. My work sits at the intersection of data and narrative, where audience insights inform creative execution and measurable business outcomes.I specialize in:• Audience research and segmentation• Brand positioning and messaging strategy• Paid and organic social campaign optimization• SEO and content strategy• Performance analytics and KPI reportingMy background in journalism sharpened my ability to ask better questions, analyze patterns, and uncover what truly resonates. Today, I apply that same rigor to marketing strategy, building systems that grow audiences, increase engagement, and drive revenue.Elizabeth has served as President of the Arizona Association of Black Journalists and Communications Chair of The Urban League Young Professionals. In 2020, she won 2nd place in statewide column writing from the Arizona Press Club.
Experience
Social Media Manager
Jul 2024 — Present · Phoenix, AZ, US
Lead social media strategy focused on audience growth and ticket sales• Grew digital audience by followers within first year• Develop paid and organic campaigns aligned with promotional objectives• Track performance metrics and adjust strategy based on engagement trends• Provide marketing insights and recommendations to leadership
Education
Georgia State University Perimeter College
Associate of Arts (A.A.), English
2006 — 2011
University of Phoenix
Bachelor of Arts (B.A.), English Language and Literature/Letters
2014 — 2014
Stockbridge High School
Dual Diploma, High School
2001 — 2005
Skills
- Leadership
- Newspapers
- Editing
- Storytelling
- Customer Service
- Interviews
- Feature Articles
- Japanese
- Networking
- Managing Media Relations
- Copy Editing
- Marketing
- Public Speaking
- Fundraising
- Video
- Press Releases
- Digital Media
- Nonprofits
- Research
- Management
- Creative Writing
- Community Outreach
- Books
- Blogging
- Event Management
- Magazines
- Social Media
- Microsoft Office
- Ap Style
- Public Relations
- Proofreading
- Media Relations
- Event Planning
- Teaching
- Photoshop
- Editorial
- Social Media Marketing
- Powerpoint
- Journalism
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