Emna Ben Farhat
Growth Marketing Communications Specialist @Cognex Corporation
Signup · Get unlimited contacts
WORK HISTORY
Growth Marketing Communications Specialist @Cognex Corporation
Karlsruhe, DE
Developed and executed targeted lead generation campaigns across paid and organic channels in the European market, including email, events, webinars, social media, paid search, and third-party platforms. • Analyzed campaign performance to provide actionable insights and recommendations. Introduced advanced A/B testing strategies and streamlined processes to improve campaign deployment and lead quality. Regularly presented data-driven results to sales and marketing leadership for continuous improvement. • Collaborated closely with inside sales, field sales, and product marketing teams to align lead generation strategies with revenue goals, ensuring measurable growth in opportunities across the EMEA region. • Working in lead nurturing initiatives, including automated email campaigns and tailored content strategies, to engage prospects and increase lead conversion rates. • Support tradeshows and industry events/seminars across Europe, working with cross-functional teams to drive engagement, enhance brand visibility, and maximize lead acquisition. • Identified new opportunities for lead acquisition, leveraging market trends and tools to expand the database of qualified leads. • Pioneered marketing automation strategies in the EMEA region, focusing on scalable solutions to optimize lead generation workflows. • Enhanced campaign targeting and segmentation through improved automation processes, contributing to increased engagement and higher-quality leads. • Partnered with regional sales teams to ensure alignment between marketing automation efforts and lead generation objectives.• Designed and optimized creative lead generation campaigns, including email templates, landing pages, social media graphics, and banner ads tailored to the European market. • Proofread and localized marketing content in Arabic and French to ensure cultural relevance, grammatical accuracy, and brand consistency for campaigns targeting diverse audiences.
EDUCATION
ESSTeD - Ecole Supérieure Des Sciences et Technologies du Design
Bachelor's degree, Graphic Design
Pforzheim University
Master's degree, Master of Arts in Creative Direction
Düsseldorf University of Applied Sciences
Bachelor's degree, Communication design
Uniwersytet Dolnośląski DSW
Bachelor's degree, 3D Animation & Visual Effects
SKILLS
ABOUT EMNA BEN FARHAT
M.A. Polyglot Marketing and Design SpecialistWith extensive experience across both technical graphic design and managerial social roles, I am excited to further accelerate the development of my technical skills. My professional journey spans diverse fields: Education, Communication, Teaching, Sales, Design, and Marketing.My career background is both colorful and global, shaped by various professional experiences across multiple countries. Each location has contributed to my personal growth, exposing me to different cultures and languages.Coming from a creative familial background, I have always viewed myself as a problem-solver, thinking outside the box from a young age. This drive led me to embrace marketing as a way to creatively meet challenges head-on.During my Master’s studies in Germany, I focused on management positions within media design. This training equipped me to design innovative marketing and sales strategies, as well as futuristic digital solutions. I learned to improve my skills in understanding consumer behavior and human-centered design. This experience allowed me to shape and visualize the customer journey by addressing their needs. I also worked on solving complex problems in multidisciplinary projects.Languages:I am fluent in six languages: native Arabic and French, fluent English and German, and basic Turkish and Polish.Key Focus Areas:• Conceptual Ideation & Innovation• Creative Problem-Solving in short, effective timeframes• Active Listening & Collaboration in international settings
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.