Emmy Nicholson
Head of Pr, North America @Lovehoney Group
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WORK HISTORY
Head of Pr, North America @Lovehoney Group
NY, US
Develop and execute global and regional campaigns for leading premium sexual tech brands Womanizer and We-Vibe and online retailer Lovehoney - Drive earned media programs across AMER, EMEA and APAC, aligning regional communications with global brand strategy- Partner with global marketing, affiliate, SEO, social, brand and sales teams across AMER, EMEA and APAC to align communications and maximize campaign ROI- Developed the narrative framework and media strategy for the first clinical study studying masturbation as a menopause intervention, partnering with the Kinsey Institute to generate 150 placements and 89M+ impressions globally- Translate survey data, academic research and product innovation into media narratives that position Womanizer and We-Vibe as leaders in sexual wellness- Prepare executives and clinical experts for media interviews, speaking engagements and thought leadership opportunities through Q & As, briefing materials and messaging frameworks- Launch experimental PR activations and data-driven campaigns, including nationwide surveys and experiential installations, to test new storytelling formats and drive earned media- Lead adoption of AI tools for media monitoring, content development and campaign analysis, establishing best practices for the global PR team- Manage multiple PR freelancers, Jr. PR Manager, and roster of sexual wellness experts; Co-manage SEO agency with SEO Manager- Oversee PR budget, managing vendor partnerships, contracts and financial operations- Lead strategy and execution for 3–4 annual media events supporting key brand campaigns and product launches- Draft internal communications
EDUCATION
Arizona State University
Bachelor of Arts (B.A.), Journalism
ICP
Study abroad, French
ABOUT EMMY NICHOLSON
I am a marketing communications professional with both agency and in-house experience spanning across the lifestyle, sexual wellness, fitness, culinary, beer and spirits sectors, primarily for luxury brands and clients. My specialities include: integrated campaign planning, media relations and media strategy, press and consumer event planning and management, new business pitching, market research, copy writing and editing.
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