Emily Ferris

About Emily Ferris

Texas State University graduate in the field of Mass Communication and Marketing…

Experience

1. Content Social Media Specialist

   VSP Vision

   Aug 2024 — Present

   Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels- Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners- Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests- Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape- Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports- Identify cross-team impacts and communicate needs as appropriate to peers and leadership- Responsible for the enterprise content portfolio, including print and digital content directed internally to employees and externally to customers and other company stakeholders- Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe- Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements- Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs.

Education

• Texas State University

  Mass Communication, Digital Media Innovation | Media Studies

  2015 — 2018

Skills

• Responsive Web Design
• Hospitality
• Promotional
• Social Networking
• Digital and Interactive Media
• Social Media Marketing
• Mobile Applications
• Web Applications
• Microsoft Word
• Microsoft Office
• Sales
• Public Relations
• Youtube
• Adobe Photoshop
• Facebook
• Video Production
• Reporting
• Customer Service
• Volunteering
• Imovie
• Powerpoint
• Microsoft Excel
• Web Content Writing
• Web Development
• Editing
• Google Docs
• Web Design
• Website Building
• Music
• Google Analytics
• Photoshop
• Textwrangler
• Press Releases
• Digital Media
• Social Media
• Wordpress Design
• Microsoft Powerpoint
• New Media
• Social Media Communications
• Photography