Emmie Tondina
Visual Merchandiser @Two Visual Limited
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WORK HISTORY
Visual Merchandiser @Two Visual Limited
Supported major UK high street and global value retail brands across menswear and fashion-led home/living categories. Delivered HQ-based mock shop development to support buying teams and international rollouts, building and refining store layouts that informed seasonal range planning and wider retail execution. Applied commercial merchandising principles to optimise customer flow, product hierarchy and category visibility within large-format retail environments. Contributed to the development of VM standards and space planning frameworks used to guide multi-market store execution. Supported large-scale store rebrands and new openings across nationwide retail estates, aligning physical environments to long-term brand repositioning strategies. Delivered hands-on in-store execution including layout transitions, fixture updates, POS implementation and launch readiness across high-footfall locations.
EDUCATION
University for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester
Contemporary Photographic Practice, Photography
University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester
Foundation Art & design, Fine Art
SKILLS
ABOUT EMMIE TONDINA
Forward-thinking and commercially minded Marketing Manager with 14 years’ experience leading sales and marketing initiatives. A specialist in Visual Merchandising and disruptive brand activations, with a strong track record of delivering campaigns that spark conversation and drive real commercial impact across UK wholesale channels.Proven experience in combining creative flair with strategic thinking to build 360° campaigns that turn brand vision into retail reality across window displays, in-store activations, concessions, POS, PR, OOH, social, events, experiential and trade marketing. Accomplished this by bringing creative energy to every brief, rallying internal teams, agencies, suppliers and retail partners to deliver standout, on-budget activations that land with impact.Successfully led brand campaigns for Eastpak, JanSport, Lee Jeans, Herschel Supply Co, Dashel and Pretty Green, rolled out in premium retailers including Selfridges, Harrods, John Lewis, End, Urban Outfitters, Flannels and Mr Porter. NAME-DROPSPremium Retailers: Selfridges, Harrods, John Lewis, End, 18montrose, LN-CC, Schuh, Topshop, ASOS, Urban Outfitters, Debenhams, Flannels, Mr PorterIn-House Brand Teams: Eastpak, JanSport, Lee Jeans, Herschel Supply Co, Dashel Cycle Helmets, Pretty GreenCollab partners: Telfar, AVAVAV, Aries, UndercoverAgency Experience: Ucon Acrobatics, Penfield, Neuw Denim, Abrand, Nalgene, Hylo, Acid Running
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