Emmett Malone

About Emmett Malone

Strategic Product Manager | Guest Communications | Email & Digital EngagementI am a product manager with a strong background in guest communications, email marketing, and digital engagement. With over a decade of experience, I specialize in developing and optimizing data-driven communication strategies that enhance customer experience and drive business growth.At Hyatt, I lead initiatives that improve transactional and marketing communications, leveraging personalization, automation, and analytics to deliver meaningful interactions at scale. I collaborate with cross-functional teams to ensure seamless execution, integrating best practices in product management, digital marketing, and compliance.I am passionate about leveraging technology to create impactful communication experiences. Let’s connect to discuss product management, email marketing, or guest engagement strategies.

Experience

1. Product Manager - Guest Communications

   Hyatt

   Jan 2018 — Present · Denver, CO, US

   Product Manager (2022 - Present)• Lead a cross-functional product team, including engineers and designers, to build and optimize guest communication products like email, push, and SMS, ensuring seamless integration with Hyatt’s digital ecosystem.• Delivery Lead for Hyatt\'s Martech Modernization project, implementing the Braze Platform on an enterprise scale.• Spearheaded the Transactional Email Redesign Project, driving a modernized, scalable email framework that improved deliverability, guest engagement, and operational efficiency.• Develop and execute data-driven email marketing and communication strategies to enhance the guest experience and drive measurable business impact.• Partner with key stakeholders across Marketing, Loyalty, and Digital teams to align communication strategies with broader company objectives.• Implement automation, personalization, and segmentation strategies to ensure highly relevant and timely guest messaging.• Oversee the full lifecycle of guest communication products, from concept and design to development, launch, and continuous iteration.• Ensure compliance with industry standards and regulations, including GDPR, CAN-SPAM, and evolving data privacy requirements.Email Marketing Manager (20••••22)• Designed and executed large-scale email campaigns reaching millions of guests monthly, optimized for both desktop and mobile.• Led the CRM and email provider migration for over 30 properties, ensuring a smooth transition with minimal impact on operations.• Managed end-to-end quality control (QC) for all email campaigns, including dynamic content and personalization testing.• Developed and implemented multi-system personalization strategies to enhance guest engagement and retention.

Education

• Rampart High School

  International Baccalaureate

  1998 — 2002

• University of Colorado Boulder

  Bachelor of Science (BS), Business Administration and Management, General

  2002 — 2005