Emmet Cummins
Managing Director @The Company of Master Jewellers
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WORK HISTORY
Managing Director @The Company of Master Jewellers
West Midlands, GB
Membership Organisation | Retail, Manufacturer & Supply Chain Ecosystem | Luxury watches & jewellery sector Reversed a 5-year decline by establishing, agreeing, and executing a 5-year strategic growth plan. Doubled turnover by year three, and achieved sustained year-on-year profit growth from year one through increased turnover and cost centre restructuring. Issued dividends 28% above forecast and used 30% less cash reserves than projected. Revolutionised the membership value proposition implementing modern, compelling and indispensable services designed to increase member engagement and benefits. Optimised diversification and membership engagement by migrating the business model from a ‘one-size-fits-all’ to a segmentation model enabling a more tailored and bespoke offering for different member profiles. Created a revised domestic and international member recruitment programme and led the design of the supporting marketing, communications, and brand awareness campaigns. • Revitalised international and regional member events to deliver greater engagement, enhanced member value, and stronger strategic alignment. Led enterprise-wide digital transformation, deploying Microsoft Dynamics, advanced CRM systems, and supporting platforms, improving operational agility and providing more granular data visibility. Delivered cutting-edge B2B and B2C digital infrastructure to enhance member omnichannel capabilities and market reach. Forged strategic digital partnerships to elevate member digital marketing, CRM, SEO, and social media performance. Represented member interests at industry level as Chair of a strategic panel focused on the ‘grassroots’ and sector as a career choice; and as Committee Lead on a national lobby group supporting the industries and members interests.Reinvigorated the business culture and team dynamic galvanising people engagement around a shared vision, fostering innovation, accountability, and cohesion aligned to purpose and performance.
EDUCATION
Teesside University
Bachelor of Science (BSc), Psychology and Criminology
University of Leicester
Master of Science (MSc), Forensic Psychology
ABOUT EMMET CUMMINS
I have been part of the luxury watch & jewellery market for the past 15 years and have enjoyed every minute. Growing luxury & fashion brands through wholesale, B2B, & B2C markets, digital omni-channels as well as DTC have been my focus areas. 10 of these years was spent being part of the leadership team with the international retailer The Watches of Switzerland Group. Being private equity backed, the Group gave me the challenge of turning around the revenue, profit and operational efficiencies of key retail sectors as well as implementing two new routes to market. In the 10 years I achieved significant successes which were instrumental in the Groups’ financial and commercial performance, its profit growth, its strategic direction both domestically and internationally, which all contributed to the successful IPO and floatation on the FTSE. A great company, I really enjoyed my time there. Following this, I became the Managing Director at the CMJ. In this role I lead a business that coordinates the industries supply chain, between the brands, products and services and the omni-channel retail avenues of the UK and Ireland’s leading independent watch & jewellery retail sector. We are a team laser focused on supporting, guiding the supply network, driving their strategic objectives through the retailing channels. The business is equally committed to progressing and growing the retail arm through a programme of commercial development, category and consumer insights, and by providing expertise on a range of operational and service provisions such as IT evolution and SEO and digital marketing. We are accountable for accelerating the growth, performance and brand presence of the brands we partner with, and delivering the same for the retail businesses in the Group. The two objectives go hand in hand when done correctly. Our goal is to ensure we’re optimising growth across the entire supply chain. The CMJ was a turnaround challenge and by the 3rd year of a 5-year plan, we were achieving profit growth year-on-year, despite the pandemic and economic pressures of the previous past 3 years. I also pioneered and Chair a committee of industry leaders, our purpose being to establish an educational roadmap for the next generation of jewellery manufacturers. I sit on several other committees and Boards as a NED and consultant. My passion for business has enabled me to be a speaker at corporate events or to be an expert panelist. I like to share my insight, experience and expertise to anyone that wishes to listen.
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