Emme Faye
Transformative Leader | Spearheading Brand Evolution through Strategic Engagements
- Role
- Us Sales Performance Lead at General Motors
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Emme Faye
Bringing over a decade of high-level expertise in influencer and advocacy marketing, I…
Experience
Us Sales Performance Lead
Oct 2020 — Present · Warren, MI, US
Spearheaded cross-brand marketing intelligence initiatives by leading dashboard development, optimizing lead generation systems, and transforming user experience data into strategic insights that empowered GM marketing org, field and dealer teams to drive sales performance. Delivered cross-brand business intelligence solutions through dashboard reporting, leading development from concept to deployment. Integrated operational feedback to enhance strategic decision-making for GM marketing org, field and dealer teams Collaborated with cross-functional stakeholders to align on business outcomes and translate marketing data into actionable insights. Delivered performance and operational analysis across GM Brand (Tier 1), Dealer (Tier 3), and 3rd Party (TPL) websites, focusing on user experience and its impact on U.S. Sales Lead generation and high value behavior conversions Directed enhancements to the Leads Delivery System, streamlining lead generation workflows and improving system efficiency to better support the marketing organization, sales operations and dealer engagement.
Education
Belleville High School
Diploma, General
2000 — 2004
Eastern Michigan University
Bachelor, Business Administration
2009 — 2011
Washtenaw Community College
Associate, Business Administration
2007 — 2009
Eastern Michigan University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2020
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